Today's episode explores experiential marketing, a strategy you can activate within your business to cultivate connections with your consumers in fresh and inspiring ways. Tune in for 5 best practices on crafting a thoughtful and intentional branded experience that is sure to build your brand's recognition, reach and impact. 

 

EPISODE HIGHLIGHTS & TOPICS DISCUSSED:

• What is experiential marketing? —A deep look into the heart and soul behind the strategy
• What makes experiential marketing more effective than commercials or print ads
• Why you should view events as marketing activations vs. money makers in business
• Examples of experiential marketing campaigns that I've executed with clients and how other companies are using the same concept to elevate their own brand engagement
• 5 best practices for getting started with experiential marketing

 

SHOW NOTES & REFERENCES:

• To chat with Shannan about how she can help you execute an experiential marketing strategy in your business, visit shannanscott.com/services
• This episode is supported by our monthly patrons. Head to patreon.com/ideaswithintention to learn more about becoming a show supporter or show influencer!