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This is the 3rd episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar.

Our guest on the podcast in this series is Emma Haines from Algrano. Emma is a long-time coffee industry educator with a passion for facilitating information about green coffee trading and coffee supply chains. Emma is currently the UK and Europe Sales Manager at Algrano.

In this series, Lee and Emma discuss how the coffee supply chain is changing in 2025 (and beyond).

The focus of each episode in this 5-part series:

1. The Traditional Coffee Supply Chain - https://youtu.be/dzIp-EzcNCs

2. A Turning Point In Coffee Trading - https://youtu.be/GOmKLm_gyBI

3. Navigating Rapid Coffee Market Shifts - https://youtu.be/2yG2-G__SmU

4. Redefining Stakeholders In Coffee Value Chains - https://youtu.be/sbFVA3w2FBk

5. The Future Of Coffee Value Chains - https://youtu.be/EdyHqRr64mo

In this episode of The Daily Coffee Pro by Map It Forward, host Lee Safar and guest Emma Haines from Algrano dive into the rapid changes in the coffee supply chain.

They discuss the critical need for two-way communication between coffee roasters and producers, the misconceptions about the current market, and the essential need for roasters to form sustainable relationships with their suppliers.

This episode aims to educate on the broader economic impacts influencing the coffee market and how roasters can navigate these challenges. .

00:00 Introduction and Ethical Coffee Sourcing

00:54 Sponsor Message: Become a Coffee Consultant

01:33 Welcome and Series Overview

01:49 Current Market Shifts in Coffee

04:53 The Importance of Two-Way Communication

10:26 Challenges and Misconceptions in the Coffee Industry

19:21 The Future of Coffee: Stability and Adaptation

27:26 Conclusion and Next Episode Teaser

Connect with Emma and Algrano here:

• https://www.instagram.com/mamabearhaines/

• https://algrano.com/

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