Cuff and Mo sit down with veteran brand manager Big Tex to discuss what it means to really build a brand. The Akron, OH native talks about the mindset and work ethic he applies to get maximum professional and personal results. He's driven and intense; you can feel his energy as it never turns off. Tex teaches us all a valuable lesson about the cost we must be willing to pay in order to be successful. The episode wraps with Tex asking the guys some very important questions about the branding and the future of TVLP.