In this engaging podcast episode, the host, Mourad, welcomes guest Leo, a director at Blauw Films, a film studio with a unique approach to film production. Blauw Films is all about open source filmmaking, aiming to help aspiring filmmakers achieve their dreams without compromising artistic integrity while ensuring profitability. Leo shares his journey into filmmaking, emphasizing the power of collaborative and strategic thinking to break down barriers and make films as envisioned. He discusses the three key types of assets in filmmaking: digital, physical, and cultural. Digital assets offer short-term high-margin monetization opportunities, while cultural assets are the core of a film's lasting impact, with the potential for long-term value. The conversation delves into the significance of authenticity and evergreen thinking in creating projects that resonate with audiences, drawing parallels between art and business, and the importance of nurturing an artistic vision for sustainable success.