Weatherby's rich heritage began in 1945 located in Southern California. A true family business operated by third-generation leader Adam Weatherby, the brand continues to innovate products that leave a legacy. Adam joins Leupold CEO Bruce Pettet at the RMEF MTN Fest to discuss the unique challenges of moving their headquarters to Sheridan, WY, the uniqueness of being a family-owned company, insight into their product development cycle, and more.

Subjects Discussed: Making products that last forever; why culture always trumps strategy; the new Weatherby building; hunting with wives; and more.