**Zoom quality guest audio in this episode**

We continue our conversation with Andy Hawkins CPO of Business On Purpose who breaks down what it takes to become a B Corp. He unpacks the mission and process and explains the 5 metrics used to measure a business's quality of activity, as well as giving some surprising cases in point.

What types of businesses should consider becoming B Corp? Do you need the full certification to be recognised as one? Where do you go and how do you start?

Welcome to Mission: B Corp.

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