Oh, you know it’s time to drop Ep. 79 of the Between 2 Brands #podcast with your host, Bill Petrie. In today’s opening shot, Bill takes said shot at FIFA and their ridiculous branding rules surrounding World Cup stadiums. On the plus side, some brands have really been creative while adhering to those rules showing that there’s always a creative solution to any problem. Afterwards, Bill is joined by the Plant Daddy himself, Lawrence Hanley from Desk Plants. During their conversation, they chatted about moving from corporate America to branded merch, why being unemployable might be a good thing, the magic of activations, and what the fans coming to our country are teaching us about life. It’s a truly phenomenal conversations with one of the nicest guys on the planet – and we aren’t talking about Bill.

HUGE thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For 90 years – and four generations of family ownership – they have defined stability by caring about the success of their distributor partners. Head over to shepenco.com to start your next project today!