If it’s Friday, then you know that means a white-hot episode of the Between 2 Brands #podccast with your host, Bill Petrie. For episode 30, we have something very special after Bill shares the ways branded merchandise pros have dramatically grown their businesses in the past three years. That something special? The dramatic return of Kirby Hasseman to dissect and discuss the ASI Top 40. The classics truly never go out of style.

A HUGE thanks to our friends over at SHEPENCO for sponsoring this reunion podcast. For over 90 years of family ownership, SHEPENCO has defined stability by working with every distributor to ensure that every project is a home run. Start your next project today by visiting shepenco.com!

It’s the first Friday of August which means it’s time to drop Ep. 29 of the Between 2 Brands #podcast! This week your host, Bill Petrie, shares a recent study showing that consumers are becoming increasingly negative toward the use of AI in marketing, his thoughts on what it means, and how to strike the right balance. After that bit of human authenticity, Bill welcomes the Senior Vice President at ASI, Michele Bell to the podcast where they discuss some of the most provocative stats from the just-released ASI “State of the Industry” report before Bill grills her like a cheese sandwich by subjecting her to “Five Easy Questions.” Trust us: come for the fire drill, stay for the snark.

A BIG Thanks to the good strongs over at Warwick for sponsoring this platinum-level podcast. As a fifth-generation family owned and operated business, Warwick has over 25,000 SKUs including folders, calendars, signage, cards, and stunning packaging – 99% of which are made in the USA. When you’re ready to level up what you offer to clients, visit WarwickPublishing.com.

That’s right, it’s Friday and time for Ep. 28 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill gives a bit of a recap of the recent Promocations event in Los Cabos, Mexico, before welcoming Liza Sachs, the CRO at Kaeser & Blair, to the podcast. Before getting to the “Five Easy Questions,” they talk about some of the people they’ve learned from during their respective careers and the things in life they didn’t know were a big deal…until they WERE a big deal. Some really great insights you won’t want to miss!

A BIG thanks to our pals at Seven Sourcing for sponsoring this fine broadcast. When your clients are looking for custom and bespoke merchandise that turns brands into something iconic, reach out to Russ Mogell and his team at [email protected]!

Served up hot and fresh just for you, it's Ep. 27 of the Between 2 Brands #podcast with Bill Petrie. This week, Bill shares some branded merch industry quick hits before welcoming the Master of the Multi-Line, Mike Eaton to the show. They discuss how the industry needs to change and what the true key to success in promo is. After that, Bill asks Mike “Five Easy Questions” where Bill digs deep on Mike’s comedy dream and what it takes to find success. You really don’t want to miss this fantastic, slightly NSFW, episode!

Big thanks to our pals over at CoasterStone for sponsoring. With that combination of stone-cold quality, striking decoration, low cost-per-impression, retail packaging, and unmatched value, David Glenn and his team at CoasterStone are ready to help you make a ROCK-SOLID impression with your clients. Email them at [email protected] today!

You know Friday morning is when we drop a piping hot and oven-fresh episode of the Between 2 Brands podcast – in this case, Ep. 26! This week Bill Petrie shares what he’s learned from the milestones hit by both brandivate and Promocations this week. After that, Bill welcomes Jeff Franklin from Headwear USA to the show where they discuss how to solve the oversaturation of shows in the promotional products industry before Jeff is subjected to “Five Easy Questions.” You really don’t want to miss this episode!

A HUGE thanks to our pals over at SHEPENCO for sponsoring this platinum-level podcast. For over 90 years – and four generations – SHEPENCO has defined stability in the branded merchandise space. Head over to shepenco.com to start your next project today!

It’s Friday AND Independence Day so you know there will be fireworks galore on Ep. 25 of the Between 2 Brand Podcast! This week your host, Bill Petrie, shares some thoughts on what being an American means to him before welcoming the one, the only, Tennessee Alex Moltz to the podcast. In a reversal of format, Alex asks Bill “Three Easy Questions” before Bill regains control and shoots some Roman Candle-style questions right back at him. When we say the Fourth of July episode will bring fireworks, we aren’t kidding around!

A BIG thanks to our friends over at symglass for sponsoring this fine broadcast. These game-changing glasses look and feel like glass, but are truly unbreakable. Made out of 100% sustainable materials right here in the USA, they are the luxe drinkware your client’s demand. Check out the entire line at starline.com/products/Brands/Symglass today!

It’s Friday and absolutely time for Ep. 24 of the Between 2 Brands #podcast with your host, Bill Petrie! Today Bill shares the results about a marketing survey regarding both the uses and efficacy of AI in marketing before welcoming his guest, Danny Rosin from Brand Fuel! The two marketing mavens talk about presentation skills salespeople can immediately employ to help them close more business. Afterwards, Bill asks Danny “Five Easy Questions” and they get a bit deep. There are some really good learnings here about balancing life, giving back, and music that moves. Heck, there might even be a surprise round of “Rapid Fire!”

A BIG thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When you’re looking for low minimums, deep inventory, and 2-day production on just about every product, you know you can BEL Promo that! Visit them at belpromo.com!

It’s Friday and absolutely time for Ep. 23 of the Between 2 Brands #podcast with your host, Bill Petrie! Today Bill talks about prospecting for new business when you ARE a new business before welcoming his guest, Jeremy Picker from AMB3R Creative! During an insightful discussion, they talk about music (specifically the recent death of Brian Wilson) and what needs to change in the branded merchandise industry before Jeremy is asked “Five Easy Questions.” They get a little deep here and this is one episode you really don’t want to miss.

A HUGE thanks to our friends over at CoasterStone for sponsoring this fine broadcast. When you’re looking for rock solid merchandise that your clients will keep – and use – for years, look no further than the home of the original absorbent stone coaster: CoasterStone! Start your next project today by emailing them at [email protected]!

It’s Friday which can only mean that it’s time for Ep. 22 of the Between 2 Brands #podcast with your host, Bill Petrie! Today Bill kicks off the podcast with some promo industry quick hits before welcoming his guest (and friend), Terry McGuire of HALO. The main topic – before “5 Easy Questions” anyway – is tariffs where Terry has some fantastic advice for any businessperson trying to navigate these very muddy waters. Then, of course, Bill poses some very fun questions to Terry where we learn about their past, Terry’s present, and perhaps a sneak peek into his future! You really don’t want to miss this one!

Thanks to our good friends over at Seven Sourcing for sponsoring this broadcast. When you’re ready to deliver what your clients truly desire: bespoke merchandise that feels designed just for them, email Russ Mogell and his team at [email protected]!

It’s Friday and most assuredly time for Ep. 21 of the Between 2 Brands #podcast with your host, Bill Petrie. To start things off, Bill shares his thoughts on his weekend in Kansas City supporting Children’s Mercy Hospital and Big Slick through the lens of the power of branded merchandise to drive engagement and donations. After that, he is joined by Ashely Colautti from Spector & Co. where they take a deeper dive into Big Slick before Bill asks her five (very) easy questions that end in a robust discussion about the branding of Taylor Swift. You don’t want to miss this one!

A HUGE thanks to our friends over at BEL Promo for sponsoring. Whether it’s deep inventory, low minimums, Made in the USA merch, or 2-day production, there is so much good coming out of BEL Promo. Visit them at belpromo.com!