It’s the final Friday of May and time for Ep. 20 of the Between 2 Brands #podcast with your host, Bill Petrie! This week is all about lists. To kick off the episode, Bill shares his thoughts on why we all love lists so much before sharing a David Letterman-inspired Top 10 list. Then Bill welcomes back his former partner-in-crime, Kirby Hasseman, to discuss, debate, and dissect the entire PPAI 100 list. There might even be a list-themed rapid fire – who could possibly say?

Thank you to our friends over at PromoPlacement Recruiting for sponsoring this fine broadcast. As the ONLY recruiting firm that focuses exclusively the promotional products industry, they have the insight and knowledge to help you find your next rockstar – and fast. Email them at [email protected] today!

You bet it’s Friday and time for Ep. 19 of the Between 2 Brands #podcast with your host, Bill Petrie. Today Bill talks about the downside of AI in the workplace – especially as it relates to HR and hiring practices. Soon thereafter, he’s joined by Jade Crider of Hasseman Marketing where they discuss how to really leverage and humanize AI before she springs a round of “Rapid Fire” on Bill! Of course that’s followed by “Five Easy Questions” that, according to Jade, slapped.

BIG thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. For over 90 years – and four generations of family ownership – SHEPENCO has been dedicated to serving branded merch distributors with quality and fairness in addition to some amazing products. Check them out at shepenco.com!

It’s Friday and time for Ep. 18 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about the evolution of the CMO role and the different challenges they face today. After that bit of pontificating is out of the way, Bill is joined by Natalie O’Leary from BAMKO where they chat about who inspired them when they grew up and what drinkware best describes their brand. Afterwards, Bill asks Natalie “Five Easy Questions” to get to know her a bit bitter. Trust us, you don’t want to miss this one!

A HUGE thanks to our good pals over at CoasterStone for sponsoring this Texas-themed podcast! When you’re looking for rock solid promotions that will be used, kept, and remembered, look no further than the original absorbent stone coaster from CoasterStone! Visit them at coasterstonepromo.com today!

It’s Friday and time for Ep. 17 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about the challenge of being sick and taking time off as a solopreneur. After that, it’s the dramatic return of the one and only Meg Erber, now of The Bark & Buoy, where they talk about her transition out of the world of branded merch and following her passions. Afterwards, Bill asks Meg “Five Easy Questions” so we can all get to know her a little better. Don’t worry, there’s plenty of Goonies talk and maybe even a “Adieu Haiku.”

A BIG thanks to our friends over at Seven Sourcing for sponsoring this platinum-level broadcast. When you’re looking to deliver the custom and bespoke merch that your clients demand, look no further than Russ Mogell and his expert team at Seven Sourcing. They demystify custom merch sourcing and make you the hero to your clients. Email them at [email protected] today!

It’s Friday and time for Ep. 16 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on Amazon considering adding tariffs as a line item to the total product cost as a marketing tool and the value of volunteerism. Once that bit of business is out of the way, Bill is joined by Josh Robbins from Vault Promotions/Promocations where they discuss taking an “Amazon approach” to adding a tariff line item for promotional products and a fun discussion about the value of mascots as it relates to brands. Afterwards, Bill asks Josh “Five Easy Questions” so we can all get to know him a little better. You’ll want to tune in to find out, once and for all, who is the champion burger maker!

A BIG thanks to our friends over at BEL Promo for sponsoring this fine broadcast. When it comes to branded merch with 2-day production, low minimums, deep inventory, and free shipping on tech and apparel products, you can absolutely BEL Promo that! Visit them at belpromo.com today!

It’s Friday and time for Ep. 15 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on the AMAZING Gen-X End User research from ASI. After that bit of fun, he is joined by the social media legend himself, Dana Zezzo, where they talk about how they would build their ideal distributor and supplier if they stared from scratch. Afterwards, Bill asks Dana “Five Easy Questions” so we can all get to know him a little better. Heck, he might even share his secret recipe for armadillo quesadillas or rattlesnake tartare with spotted owl aioli!

A BIG thanks to our friends over at PromoPlacement Recruiting. They are the only recruiting firm exclusively dedicated to the promotional products industry and will help you hire smarter – saving you time and money! When you’re ready to build your dream team, email them at [email protected]!

It’s Friday and time for Ep. 14 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill discusses a tradition unlike any other – Masters merch (and what we can learn from it)! After that bit of fun, he is joined by the Branding Badass herself, Joelly Goodson, where she flips the script and grills Bill like a cheese sandwich by asking him some direct questions! Afterwards, Bill reclaims control of the podcast and asks Joelly “Five Easy Questions” so we can all get to know her just a bit better.

A BIG thanks to our good friends at CoasterStone for sponsoring this fine broadcast. When you’re looking for rock-solid merch for your clients, look no further than CoasterStone – home of the ORIGINAL absorbent stone coaster! Email them at [email protected]!

It’s Friday and time for Ep. 13 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his thoughts on how the branded merchandise industry is reacting to the tariffs (hint – it’s not with a lot of grace). After that bit of volatility, he is joined by the Chief Excitement Officer of Taco ‘Bout Pins, Hillary Morris, where they chat about how to avoid epic fails and, instead, experience triumphant success when it comes to a rebranding and play a little branding game. Afterwards, Bill asks Hillary “Five Easy Questions” so we can all get to know Hillary just a wee bit better.

A HUGE thanks to our good pals over at Seven Sourcing for sponsoring this epic podcast. When you’re looking to turn a great idea into something that becomes part of your client’s iconic brand, email [email protected] and they will help you deliver bespoke fully-custom merch without the headaches.

It’s Friday and time for Ep. 12 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares a passionate “Billitorial” on why April Fools’ Day is a garbage holiday. After that bit of business, he is joined by the new President and CEO of PPAI, Drew Holmgreen, where they chat about the branding (and rivalry) of their alma maters and marketing the Promotional Products Education Foundation (PPEF) to the industry. Afterwards, Bill asks Drew “Five Easy Questions” to get to know him better – you won’t want to miss that!

A HUGE thanks to our good pals over at Shepenco for sponsoring this almost-teenage podcast! Looking for the original eco-friendly merch for any Earth Day client function, Shepenco has you covered with an amazing array of sustainable writing instruments. Visit them at shepenco.com today!

It’s Friday and time for Ep. 11 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares his Spring Break experience with one of his sons and why it’s finally time for Adult Spring Break. After that bit of nonsense, he is joined by the one and only Mandi Rudd from Genumark where they talk about what gives them the most career joy before diving into those pesky “Five Easy Questions” – and we mean NO disrespect!

A BIG thanks to the good strongs over at Coasterstone for sponsoring this fine podcast. When your clients are looking for rock-solid branded merchandise that will be kept and used for years to come, email David Glenn at [email protected] and he will help you find the perfect merch solution!