Welcome to Credit Union Conversations. I’m Mark, and today’s episode will be a little different. I don’t usually record podcasts like this, but sometimes you just need to talk through what’s been on your mind. There’s been a lot happening in the business lending world, and I’ve been reflecting on where things stand—what’s working, what’s shifting, and what credit unions need to be paying attention to right now. This is more of a pulse check, a chance to unpack the momentum and opportunities ahead. So, thanks for joining me for this more personal take—I’m looking forward to getting into it with you.

IN THIS EPISODE:

• (00:00) Introduction
• (00:49) Mark shares what's on his mind in the credit union space
• (02:41) Business is up this first quarter
• (06:16) The shrinking base of credit unions and the pay-for-play model of conventions
• (12:17) The CFPB and the CDFI and the NCUA
• (17:11) The changing culture of the credit union and what can be done

KEY TAKEAWAYS: 

• Business lending is experiencing a resurgence, with increased demand from small businesses and credit unions. It's proving to be a reliable income stream even amid economic fluctuations, offering more stability than consumer loans and mortgages, which have been impacted by interest rate volatility and market changes.
• There is a growing need for stronger portfolio management and compliance resources due to rising—though normalizing—delinquencies and heightened regulatory expectations. The competitive landscape is also intensifying, with more entrants vying for a shrinking pool of credit unions, leading to thinner margins and greater pressure on service providers.
• Industry conventions, especially larger ones, are becoming less effective for meaningful engagement. The consolidation of major trade organizations has shifted event participation to a pay-for-play model, limiting visibility for value-driven providers. This, combined with rising costs, is prompting a reevaluation of outreach strategies and event participation.

RESOURCE LINKS

Mark Ritter - Website

Mark Ritter - LinkedIn