This week, Jennifer and Brenna dive deep into the debate between attribution and measurement, exploring why marketing data often fails to add up. Tune in as they explore the challenges marketers face in accurately attributing conversions and measuring the true impact of their campaigns across various channels and touchpoints.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.