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This is the 2nd episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).

In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.

The 5 episodes in this series are:

1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY

2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj0

3. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM

4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA

5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEM

In this episode of 'The Daily Coffee Pro by Map It Forward,' Lee and Vini discuss the myths and realities of the Brazilian specialty coffee market.

Vini highlights the innovative efforts in Brazil’s coffee industry, focusing on sustainable practices, the impact of climate challenges, and the profitability of coffee farming.

The episode debunks myths about Brazilian coffee farmers and the quality of Brazilian coffee, demonstrating the diverse and high-quality offerings beyond the traditional perceptions.

Join the conversation to explore the future of Brazilian specialty coffee and the transformative initiatives paving the way for 2025.

00:00 Introducing the New Generation of Brazilian Specialty Coffee

00:25 Regenerative Coffee Farming Workshops

01:11 Exploring the Brazilian Specialty Coffee Market

02:21 Economic Impact and Sustainability in Brazilian Coffee

09:41 Challenges of Climate Change on Coffee Production

13:19 Innovations and Adaptations in Coffee Farming

16:00 Debunking Myths About Brazilian Coffee

23:23 The Future of Brazilian Specialty Coffee

26:38 Conclusion and Next Episode Preview

Connect with Vini and the BSCA here:

• https://www.linkedin.com/in/vinicius-estrela-16454218/

• https://bsca.com.br/

• https://www.instagram.com/bsca_specialtycoffee/

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