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This is the 4th episode in a 5-part series with Vinicius (Vini) Estrela, Executive Director of the Brazilian Specialty Coffee Association (BSCA).

In this series, host Lee Safar and Vini discuss the Brazilian Specialty Coffee market in 2025.

The 5 episodes in this series are:

1. BSCA President on the US Tariffs and High Prices - https://youtu.be/VjZKidXWwZY

2. Myths About The Brazilian Specialty Coffee Industry - https://youtu.be/x1oZQfOdAj0

3. Brazilian Specialty Coffee Farms Outlook of 2025 - https://youtu.be/0f9kcYOwiCM

4. Farming Practices and Brazil's Specialty Coffee Definition - https://youtu.be/1lufbGDDzUA

5. Innovation in Brazilian Specialty Coffee - https://youtu.be/RUxxBG92XEM

In this episode of The Daily Coffee Pro by Map It Forward, Lee and Vini discuss the evolving role of regenerative agriculture in the Brazilian specialty coffee market, highlighting the necessity of sustainable practices to combat climate change and secure the future supply of coffee.

The episode also covers the BSCA's commitment to sustainability, the importance of carbon credits, and the innovative programs helping Brazilian coffee farmers adopt new agricultural practices.

Join the conversation to learn about the transformative impact of sustainability on the coffee industry.

00:00 Introduction to BSCA and Specialty Coffee in Brazil

01:08 Upcoming Regenerative Agriculture Workshop

01:33 Series Introduction and Guest Introduction

02:02 The Role of Regenerative Agriculture in Brazilian Coffee

03:46 Adoption of Sustainable Practices by Farmers

06:22 BSCA's Certification and Sustainability Standards

13:14 Carbon Credits and Sequestration in Coffee Farming

19:59 Conclusion and Future Innovations in Brazilian Coffee

20:15 Closing Remarks and Call to Action

Connect with Vini and the BSCA here:

• https://www.linkedin.com/in/vinicius-estrela-16454218/

• https://bsca.com.br/

• https://www.instagram.com/bsca_specialtycoffee/

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