Credibility is often underestimated. But it can help you start conversations on a positive note. Credibility helps dispel some of our natural distrust when we deal with new business partners. Your company's credibility can open doors for you. But if your credibility isn't quite there yet, there are ways to borrow on the credibility of others. Make sure you deliver though!

Here is the transcript and show notes: https://defythestatusquo.com/2019/08/22/building-company-credibility/