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It takes extra effort to be heard in this noisy world. 

One communication tool you can try is using a BLOT (Bottom Line on Top). In this 5-minute episode, Kristin outlines the benefits of finding - and using - a BLOT. This is especially helpful in written communications as the average recipient spends only four seconds before deciding if they will interact with it in that moment – or even at all. 

When communicating in the Attention Economy, make every word (and every second) count.