The Yellow Couch Series

Ep #8 Designing for Community Building | Sid Mitra | Ex Tata CLiQ | The Yellow Couch Series | Design Podcast


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In this 8th episode, we’re joined by Sid Mitra, Former Head of Technology at Tata CLiQ, to explore the art and science of designing for community engagement. Sid shares his expertise on creating meaningful connections and fostering vibrant communities in the digital age.


We discuss the need for community engagement, the unique nuances of building communities in India, and the pivotal role of platforms like WhatsApp. We also tackle the design challenges faced and the impact of multimodal AI in enhancing user experiences. 


Watch this for an engaging discussion packed with valuable insights and Sid’s unique perspectives on the evolving landscape of community engagement.


Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions.


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The Yellow Couch SeriesBy ZEUX Innovation