The Yellow Couch Series

What does it really take to design for speed? How do you make the right design decisions when user needs, business goals, and technology are all pulling in different directions? And as AI changes the design landscape, what will actually matter for designers in the years ahead?For the latest episode of the Yellow Couch Series, we sat down with Joy Banerjee, VP of Product Design at Blinkit, for a conversation that goes far beyond quick commerce.From the way we experience everyday products to the role designers play inside organisations, Saurabh and Joy explore some deceptively simple questions that lead to much bigger conversations about design, business, users, and the future of the profession.What makes an experience truly work? Where should designers draw the line between what users want and what businesses need? What can seemingly unrelated products teach us about UX? And what does it really mean to be a designer in a world where AI can increasingly do the execution?If you are a designer, product thinker, design leader, or simply someone curious about how some of India’s most interesting digital products are built, this is a conversation worth watching.📱 ABOUT JOY BANERJEEJoy Banerjee is the VP of Design at Blinkit, one of India’s leading quick-commerce platforms.With a career spanning design, product thinking, and leadership, Joy brings a perspective shaped by working on products at scale and navigating the intersection of users, business, and technology.In this conversation, he sits down with Saurabh to unpack some of the harder questions designers face today, from making decisions at scale to finding relevance in a rapidly changing industry.🎙️ RELATED TOPICS COVERED#DesignLeadership #Blinkit #UXDesign #ProductDesign #QuickCommerce #DesignThinking #AIandDesign #DesignCareers #ExperienceDesign #DesignInIndia #YellowCouchDesigning for scaleThe decisions behind everyday digital experiencesUser needs vs. business goalsWhat different products can teach us about UXThe role of context in designDesign, storytelling and communicationThe future of the design professionAI and the changing role of designersWhat designers need to build for the futureDesign leadership and decision-making🔔 SUBSCRIBE for more conversations on the Yellow Couch, your inside access to India’s most influential product and design leaders.💬 COMMENT BELOWWhat question would you ask Joy?What do you think the future of design looks like?What’s one design principle you think every designer should understand?👥 CONNECT WITH USWork with ZEUX on your digital challenge:https://zeuxinnovation.comExplore Z-School Workshops on Innovation and Design Leadership:https://zeuxinnovation.com/z-school/Follow Saurabh (Host):LinkedIn:   / saurabhguptazeux  Follow ZEUX:LinkedIn:   / zeuxinnovation  Instagram:   / zeux_innovation  Joy Banerjee:LinkedIn:   / joybanerjee  

#YellowCouch #Blinkit #JoyBanerjee #DesignLeadership #UXDesign #ProductDesign #QuickCommerce #AIandDesign #DesignCareers #ExperienceDesign #DesignInIndia

What does it take to design for 30 million users? How do you build trust, familiarity, and discovery at massive scale? And in a world obsessed with trends and AI, what still makes great design deeply human?We sat down with Ruchi Mehta, VP Design at BookMyShow, to explore the evolving relationship between design, culture, technology, and human emotion in one of India’s largest entertainment platforms.In this conversation, Ruchi breaks down the reality of designing for scale, the Coldplay ticketing phenomenon that brought 13 million people onto BookMyShow, why discovery is one of the hardest UX problems today, how Red Stub Club is reimagining premium experiences, and why designers need to become problem seekers, not just problem solvers.If you are a young designer, a mid-level creative navigating AI, a product thinker building for scale, or someone curious about the future of entertainment and experience design in India, this episode is packed with practical, thoughtful, honest insights.📱 ABOUT RUCHI MEHTARuchi Mehta is the VP of Design at BookMyShow, where she leads design across one of India’s largest entertainment and ticketing platforms serving millions of users across movies, live events, sports, experiences, and more.With over 25 years of experience in design and product thinking, Ruchi has helped shape large-scale digital experiences while balancing usability, culture, emotion, and business impact.She is also closely involved with Red Stub Club, BookMyShow’s premium members-only experience platform focused on curated live entertainment and exclusive access.An alumna of NID, Ruchi’s perspective blends systems thinking, art, psychology, storytelling, and deep user empathy making this one of the most insightful conversations on modern design leadership in India.🎙️ RELATED TOPICS COVERED#DesignLeadership #BookMyShow #UXDesign #ProductDesign #DesignCareers #AIandDesign #ExperienceDesign #DesignThinking #LiveEvents #EntertainmentDesign #DesignInIndia #YellowCouchWhat it takes to design for 100 million usersThe Coldplay ticketing moment and designing under extreme scaleWhy discovery is one of the hardest UX challenges todayProblem seekers vs problem solvers in designHow familiarity becomes a feature in long-term productsDesigning for trust, emotion, and human behaviorThe future of entertainment and live experiences in IndiaWhy great design decisions need testing, not opinionsThe balance between intuition, taste, and dataHow AI is changing design workflows and careersWhy young designers need stronger critical thinking skillsDesign leadership and aligning product, business, and engineeringHow Red Stub Club is building premium experience culture in IndiaGlass morphism, dark mode, accessibility, and design trends🔔 SUBSCRIBE for more conversations on the Yellow Couch, your inside access to India’s most influential product and design leaders.💬 COMMENT BELOWWhat part of this conversation changed how you think about design?Do you think AI will make designers more creative or more dependent?What’s the hardest UX problem you’ve faced while designing for scale?Who should we invite next?👥 CONNECT WITH USWork with ZEUX on your digital challenge:https://zeuxinnovation.comExplore Z-School Workshops on Innovation and Design Leadership:https://zeuxinnovation.com/z-school/Follow Saurabh (Host):LinkedIn:   / saurabhguptazeux  Follow ZEUX:LinkedIn:   / zeuxinnovation  Instagram:   / zeux_innovation  Ruchi Mehta:LinkedIn:   / ruchi-mehta-abbb6a28  

#YellowCouch #BookMyShow #RuchiMehta #DesignLeadership #UXDesign #ProductDesign #ExperienceDesign #AIandDesign #EntertainmentUX #DesignInIndia #DesignPodcast

Is India the hardest market to design for? How do you build experiences for millions under extreme constraints? And what does it really mean to design like a detective?We sat down with Apoorv Gupta, Design Lead at Flipkart (ex-Google, Hike, Unilever) to explore how product design is evolving in India and what designers need to succeed in 2025 and beyond.In this conversation, Apoorv breaks down how to design hyperlocal quick commerce, why trust deficit shapes Indian UX, how to balance data with intuition, the pressures of designing for scale, and why reflection time is disappearing in the AI era.If you are a young designer, or a mid-level designer navigating chaos, or someone curious about building for India’s next 100 million users, this episode is full of sharp, practical, honest insights.📱 ABOUT APOORV GUPTAApoorv Gupta is a Design Lead at Flipkart, where he leads design for Flipkart Grocery and Flipkart Minutes which is the company’s hyperlocal quick-commerce offering. With 13+ years of experience, he has been at:- Google (consumer-facing products and experience development)- Hike (social messaging and communication products)- Unilever (FMCG and large-scale consumer behavior insights)- Early stints across multiple teams...Apoorv’s career blends systems thinking, storytelling, and deep observational skills. His clarity on how India thinks, buys, behaves, and trusts makes this one of the most insightful episodes on modern Indian UX.🎙️ RELATED TOPICS COVERED#DesignInIndia #EcommerceUX #QuickCommerceDesign #ProductDesignCareers #UXThinking #UXForScale #AIandDesign #TrustDeficitIndia #DesignLeadership #DesignCareers #FlipkartDesign #UserBehaviorIndia- What it takes to design for millions of Indian users- The trust deficit and how it affects UX in India- Why young designers need better observation skills- Design like a detective and validate every assumption- How to simplify complexity at scale- Intuition vs data and when each one should lead- How AI affects creativity and reflection time- Why experience design matters more than UI/UX labels- Understanding urgency, context and micro-decisions in commerce- Designing for quick commerce and speed-based behavior- Generalist vs specialist and who succeeds in the AI era- How to work with product and engineering in high-pressure environments- What designers should unlearn to grow faster- Why authenticity and storytelling are critical design skills- Why travel shapes better design thinking🔔 SUBSCRIBE for more conversations on the Yellow Couch, your inside access to India’s most influential product and design leaders.💬 COMMENT BELOWWhat part of this conversation changed how you think about design?Do you rely more on data or intuition in your design work?How do you create reflection time in a fast-paced work culture?Who should we invite next?👥 CONNECT WITH USWork with ZEUX on your digital challenge:https://zeuxinnovation.comExplore Z-School Workshops on Innovation and Design Leadership:https://zeuxinnovation.com/z-school/Follow Saurabh (Host):LinkedIn: https://www.linkedin.com/in/saurabhguptazeux/Follow ZEUX:LinkedIn: https://www.linkedin.com/company/zeux-innovationInstagram: https://www.instagram.com/zeux_innovation/Apoorv Gupta:LinkedIn: https://www.linkedin.com/in/apoorv-gp/#YellowCouch #DesignPodcast #FlipkartDesign #ApoorvGupta #UXInIndia #ProductDesign #QuickCommerceUX #DesignCommunity

Is AI changing the future of UX design? Will design systems still matter? And how do you go from IC to design leadership? We sat down with Shayak Sen, Head of Design at Myntra (ex-Practo, Vedantu, Meesho) to answer the biggest questions facing designers in 2025.In this conversation, Shayak breaks down the future of UX design, the real impact of AI on design careers, and what it takes to lead design teams at scale. Whether you're a junior designer, mid-level designer stuck in your career, or aspiring design leader, this episode has actionable insights for you.📱 ABOUT SHAYAK SEN:Shayak Sen is currently Head of Design at Myntra, India's leading fashion e-commerce platform. With 15+ years of experience, he's built and led design teams at:- Myntra (Fashion E-commerce)- Practo (Healthcare)- Vedantu (Edtech)- Meesho (Social Commerce)His unique cross-industry perspective covers healthcare design, edtech UX, and fashion e-commerce at scale.
🎙️ RELATED TOPICS COVERED:#FutureOfUXDesign #AIAndDesign #DesignCareer #UXDesign #ProductDesign #DesignLeadership #UIUXDesign #DesignSystems #CareerGrowth #DesignThinking #UserExperience #DesignStrategy #MobileUX #IndianStartups #TechCareers- Future of UX design in the AI era- UX design career growth and transitions- Product design leadership strategies- Design systems architecture and scalability- UI/UX design best practices for Indian market- Mobile UX design challenges and solutions- Design team building and management- Design career paths: specialist vs generalist- AI tools for UX designers- Design portfolio building tips- Stakeholder management for designers- Design thinking methodology- E-commerce UX design insights- Fashion tech and retail design- Healthcare app design considerations- Edtech platform design strategies- Design systems in the age of AI- Portfolio tips for mid-level designers- Tier 2/3 India user behavior studies- Design leadership frameworks🔔 SUBSCRIBE for more conversations on the Yellow Couch, your insider pass to design’s brightest minds and biggest questions.💬 COMMENT BELOW:- What's your biggest design career question?- Are you team specialist or team generalist?- How is AI changing your design work?- Who should we invite next?👥 CONNECT WITH US:Talk to us about your digital challenge: https://zeuxinnovation.comExplore Z-school Workshops on Innovation & Design Leadership: https://zeuxinnovation.com/z-school/Follow Saurabh (Host):LinkedIn: https://www.linkedin.com/in/saurabhguptazeux/Follow ZEUX:LinkedIn: https://www.linkedin.com/company/zeux-innovationInstagram: https://www.instagram.com/zeux_innovation/Shayak Sen:LinkedIn: https://www.linkedin.com/in/shayaksen/---Whether you're exploring the future of UX design, navigating your design career, or building design teams, this conversation with Shayak Sen offers honest, practical insights from 15 years leading design at India's top startups.The future of design isn't just about AI or tools - it's about understanding users, building systems, and growing as a leader. Watch to discover how the future of UX design is unfolding and how you can position yourself for success.📌 Save this video for reference - designers at all levels will find value here.#YellowCouch #DesignPodcast #MyntraDesign #ShayakSen #UXCareer #DesignLeaders #IndianStartups #ProductDesign #designcommunity

In this 13th episode, we dive deep with Abhishek Shukla, Group Product Manager at Adobe (and formerly at Flipkart), to unravel the complexities of designing for B2B SaaS at scale.

Abhishek shares the often-overlooked realities of enterprise product design—from navigating multiple user personas to prioritizing real-world outcomes over pixel-perfect polish. With experience straddling both consumer and B2B ecosystems, he breaks down what truly moves the needle in high-stakes environments.

We talk about the biggest UX mistakes teams make in B2B, why designing for the doer matters more than the decision-maker, and how to build products that actually get used—not just bought. If you're a designer, PM, or founder in the B2B space, this one’s packed with insights you don’t want to miss.

Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions with industry leaders.

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LinkedIn: https://www.linkedin.com/company/zeux-innovation

Instagram: https://www.instagram.com/zeux_innovation/

What do filmmaking and UX design have in common? Storytelling.

Tell us how you liked this episode and what more you want to see on this channel in the comment section. Don't forget to hit the subscribe button for more insightful design discussions.

Tune in to our 11th podcast for a fresh batch of insider insights on building digital experiences that truly resonate with your audience.

In this episode, Ramas Krishnan, a renowned business coach and consultant, discusses the critical intersection of design and business. He emphasizes the importance of aligning design efforts with broader business objectives.

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In this 9th episode, we went virtual to talk with Sarit Arora, Senior Director of User Experience Design at Oracle straight from California, USA. With a rich background that includes stints at Yahoo and Human Factors International, Sarit shares his insights on thriving as a designer in a product-centric environment. 

We explore the key differences between working in product versus consulting, and Sarit shares tips on developing UX maturity within an organization. He also gives us the lowdown on how to influence stakeholders, foster collaboration, and work seamlessly with engineering teams. Sarit’s actionable strategies are sure to help elevate your UX career.

Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions with industry leaders.

In this 8th episode, we’re joined by Sid Mitra, Former Head of Technology at Tata CLiQ, to explore the art and science of designing for community engagement. Sid shares his expertise on creating meaningful connections and fostering vibrant communities in the digital age.

We discuss the need for community engagement, the unique nuances of building communities in India, and the pivotal role of platforms like WhatsApp. We also tackle the design challenges faced and the impact of multimodal AI in enhancing user experiences. 

Watch this for an engaging discussion packed with valuable insights and Sid’s unique perspectives on the evolving landscape of community engagement.

Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions.

Visit our website: https://zeuxinnovation.com