In this 13th episode, we dive deep with Abhishek Shukla, Group Product Manager at Adobe (and formerly at Flipkart), to unravel the complexities of designing for B2B SaaS at scale.

Abhishek shares the often-overlooked realities of enterprise product design—from navigating multiple user personas to prioritizing real-world outcomes over pixel-perfect polish. With experience straddling both consumer and B2B ecosystems, he breaks down what truly moves the needle in high-stakes environments.

We talk about the biggest UX mistakes teams make in B2B, why designing for the doer matters more than the decision-maker, and how to build products that actually get used—not just bought. If you're a designer, PM, or founder in the B2B space, this one’s packed with insights you don’t want to miss.

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What do filmmaking and UX design have in common? Storytelling.

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Tune in to our 11th podcast for a fresh batch of insider insights on building digital experiences that truly resonate with your audience.

In this episode, Ramas Krishnan, a renowned business coach and consultant, discusses the critical intersection of design and business. He emphasizes the importance of aligning design efforts with broader business objectives.

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In this 9th episode, we went virtual to talk with Sarit Arora, Senior Director of User Experience Design at Oracle straight from California, USA. With a rich background that includes stints at Yahoo and Human Factors International, Sarit shares his insights on thriving as a designer in a product-centric environment. 

We explore the key differences between working in product versus consulting, and Sarit shares tips on developing UX maturity within an organization. He also gives us the lowdown on how to influence stakeholders, foster collaboration, and work seamlessly with engineering teams. Sarit’s actionable strategies are sure to help elevate your UX career.

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In this 8th episode, we’re joined by Sid Mitra, Former Head of Technology at Tata CLiQ, to explore the art and science of designing for community engagement. Sid shares his expertise on creating meaningful connections and fostering vibrant communities in the digital age.

We discuss the need for community engagement, the unique nuances of building communities in India, and the pivotal role of platforms like WhatsApp. We also tackle the design challenges faced and the impact of multimodal AI in enhancing user experiences. 

Watch this for an engaging discussion packed with valuable insights and Sid’s unique perspectives on the evolving landscape of community engagement.

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Want to win on YouTube? This episode is your guide! Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Sekhar, Head of Media Partnerships at YouTube (and a former Star TV & Deloitte exec) to unveil the secrets behind YouTube's business and design.

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In this compelling episode, we delve into the intricacies of healthcare user experience design with Rishi Mathur, a distinguished User Experience Designer and Strategist boasting 19 years of global consulting expertise. Currently serving as Vice President of Experience Design at Citius Tech, a leading digital healthcare company in the US, Rishi brings a wealth of knowledge and practical insights to the table.
 We discussed the primary purpose of healthcare design, the differences in healthcare UX between the US and India, and the unique design processes required in this sector. The conversation also covers the nuances of healthcare user experiences, the future trends in UX for healthcare, missed opportunities in the field, and the potential role of mobile apps. 
 
Join us for an enlightening conversation packed with actionable insights and forward-thinking perspectives. Whether you are a UX professional, healthcare practitioner, or simply interested in the future of healthcare design, this episode is a must-watch. Don't miss out on Rishi Mathur's expert analysis and visionary outlook on the ever-evolving landscape of healthcare UX!

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In this 5th episode of The Yellow Couch Series, Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Fatema Ranpura, a renowned NID Alumni, UX Consultant & Strategist with a fascinating career path.

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In this 4th episode of The Yellow Couch, Saurabh dives deep into the ever-evolving world of SEO with Kaushal Thakkar, the founder of India's leading SEO agency, Infidigit, and former SEO head at Myntra.

The age-old question: Are SEO and UX friends or foes? We'll explore how the SEO landscape is shifting towards a more user-centric approach, moving away from pure crawler-centric strategies. Kaushal will share valuable insights on how UX designers can craft experiences that not only delight users but also boost SEO performance.

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