The Yellow Couch Series

The Yellow Couch Series

By ZEUX InnovationArtsDesign
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The Yellow Couch Series episodes

  • Ep #7 Business and Design of YouTube | Sekhar | The Yellow Couch Series | Design Podcast

    Want to win on YouTube? This episode is your guide! Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Sekhar, Head of Media Partnerships at YouTube (and a former Star TV & Deloitte exec) to unveil the secrets behind YouTube's business and design.

    Learn how YouTube forges partnerships with media giants, and understand the different stages your content goes through, from launch to explosive growth. Discover how YouTube has transformed in the past five years, and what challenges keep the platform on its toes.
    We also explore how YouTube approaches the massive Indian market and the future of content creation so you can stay ahead of the curve. Don't miss this insightful conversation packed with valuable takeaways!

    Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions.
    Visit our website: https://zeuxinnovation.com
    Follow Saurabh

    LinkedIn: https://www.linkedin.com/in/saurabhguptazeux/

    Follow ZEUX:

    LinkedIn: https://www.linkedin.com/company/zeux-innovation
    Instagram: https://www.instagram.com/zeux_innovation/

    26 min
  • Ep #6 Nuances of Experience Design for Healthcare | Rishi | The Yellow Couch Series | Design Podcast

    In this compelling episode, we delve into the intricacies of healthcare user experience design with Rishi Mathur, a distinguished User Experience Designer and Strategist boasting 19 years of global consulting expertise. Currently serving as Vice President of Experience Design at Citius Tech, a leading digital healthcare company in the US, Rishi brings a wealth of knowledge and practical insights to the table.
     We discussed the primary purpose of healthcare design, the differences in healthcare UX between the US and India, and the unique design processes required in this sector. The conversation also covers the nuances of healthcare user experiences, the future trends in UX for healthcare, missed opportunities in the field, and the potential role of mobile apps. 
     
    Join us for an enlightening conversation packed with actionable insights and forward-thinking perspectives. Whether you are a UX professional, healthcare practitioner, or simply interested in the future of healthcare design, this episode is a must-watch. Don't miss out on Rishi Mathur's expert analysis and visionary outlook on the ever-evolving landscape of healthcare UX!

    Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions.
    Visit our website: https://zeuxinnovation.com
    Follow Saurabh
LinkedIn: https://www.linkedin.com/in/saurabhguptazeux/
    
Follow ZEUX:
    LinkedIn: https://www.linkedin.com/company/zeux-innovation
    Instagram: https://www.instagram.com/zeux_innovation/

    34 min
  • Ep #5 Designing UX for Social Impact | Fatema | The Yellow Couch Series | Design Podcast

    In this 5th episode of The Yellow Couch Series, Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Fatema Ranpura, a renowned NID Alumni, UX Consultant & Strategist with a fascinating career path.

    Fatema, formerly the Vice President of Design at Dream11 and UX Strategist at Isha Foundation, sheds light on her journey from the fast-paced world of startups to the impactful realm of social impact design.
    We delve into the transformative power of design in the social impact space, discuss her specific projects aimed at creating positive change, and explore the nuances that distinguish designing for social impact from traditional design processes. Fatema also offers practical advice for designers aspiring to enter the social impact arena, supported by real-life case studies and lessons learned from common pitfalls.
    Whether you're a seasoned designer or just starting out, this episode is packed with valuable insights and inspiration to guide you on your path towards creating positive change through design.
    Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions.
    Visit our website: https://zeuxinnovation.com
    Follow Saurabh

    LinkedIn: https://www.linkedin.com/in/saurabhguptazeux/

    Follow ZEUX:

    LinkedIn: https://www.linkedin.com/company/zeux-innovation

    Instagram: https://www.instagram.com/zeux_innovation/

    30 min
  • Ep#4 Can SEO and UX Designers Be Friends? | Kaushal Thakkar Ex. Myntra | Yellow Couch Series

    In this 4th episode of The Yellow Couch, Saurabh dives deep into the ever-evolving world of SEO with Kaushal Thakkar, the founder of India's leading SEO agency, Infidigit, and former SEO head at Myntra.

    The age-old question: Are SEO and UX friends or foes? We'll explore how the SEO landscape is shifting towards a more user-centric approach, moving away from pure crawler-centric strategies. Kaushal will share valuable insights on how UX designers can craft experiences that not only delight users but also boost SEO performance.


    This episode is a must-watch for anyone who wants to understand the future of SEO and how it integrates seamlessly with user experience design. 


    Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions.


    Visit our website: https://zeuxinnovation.com


    Follow us on:

    LinkedIn: https://www.linkedin.com/company/zeux-innovation

    Instagram: https://www.instagram.com/zeux_innovation/

    37 min
  • Ep#3 How To Design For Users And Business Both | Mahesh Patil | Yellow Couch Series | Design Podcast

    Designers, marketers, and anyone passionate about user experience, this one's for you!

    This episode of The Yellow Couch Series features Mahesh Patil, co-founder of August Company, a design-focused marketing agency, in conversation with Saurabh Gupta, co-founder of ZEUX Innovation.
    Mahesh's design journey is a fascinating one, taking him from the world of UX to the forefront of marketing. In this episode, they delve into a variety of topics including the evolution of a designer's role, the convergence of marketing, branding, and UX, and the importance of a holistic approach to user experience. Whether you're a seasoned designer or just starting out, this episode is packed with valuable insights and inspiration.

    Tell us how did you like this episode and what more you want to see on this channel in the comment section. Don't forget to hit the follow button for more insightful design discussions.


    Visit our website: https://zeuxinnovation.com


    Follow us on:

    LinkedIn: https://www.linkedin.com/company/zeux-innovation

    Instagram: https://www.instagram.com/zeux_innovation/


    36 min
  • Ep #2 How to Become a Design Leader | Abhijit Thosar | Amazon | Yellow Couch Series | Design Podcast

    In this thought-provoking episode of our design-focused podcast, we delve deep into the journey of becoming a design leader in today's fast-evolving landscape. Hosted by Saurabh Gupta, the co-founder of ZEUX Innovation, we are honored to have Abhijit Thosar, the Head of Research and Design at Amazon Web Services, USA, share his invaluable insights and experiences from his illustrious career.

    Throughout this engaging conversation, we explore a variety of critical topics that are essential for current and aspiring design leaders. We dive into the inner workings of Design Leadership at AWS, skills that future design leaders need to cultivate to stay ahead in the game and much more.

    53 min
  • Ep #1 Brand Building in the Experience Economy | Umang Sood | UX Design Podcast | Yellow Couch Series

    Disrupting Industries with Design: Unveiling the Experience Economy. In the inaugural episode of the Yellow Couch Series, join us for a captivating conversation with Umang Sood, a visionary entrepreneur, design aficionado, and the brain behind Of10, an innovative and experience-centric co-working space. Hosted by Saurabh, the co-founder of ZEUX Innovation, this episode delves into a wide array of topics including the potential pitfalls for big brands that overlook user experience, the critical role of exceptional consumer interaction beyond basic product offerings, and the nuances of brand building within the burgeoning experience economy. Saurabh and Umang's discussion offers profound insights into leveraging design to disrupt industries and redefine market success.


    35 min

About The Yellow Couch Series

From the publisher's feed

Welcome to 'The Yellow Couch Series,' a succinct and insightful podcast where the worlds of user experience design (UX) and industry innovation converge. Perfect for UX professionals, industry…