Your employees are your most authentic brand ambassadors, but the way they share, connect, and influence is evolving fast. In 2025, employee advocacy isn’t just about posting on LinkedIn or sharing a press release; it’s about creating a culture where employees feel proud, empowered, and inspired to represent the brand in ways that resonate with today’s audiences.

In this episode of The Loyal-Tea Talks Podcast, I’m joined by Debra Squyres, the CCO of Bonusly, to unpack the five key trends redefining employee advocacy and explore how they’re making a measurable dent in employer branding. From authenticity over polish, to gamified engagement, to the integration of advocacy into everyday workflows, you’ll hear how companies can tap into the voices of their people to build trust, attract talent, and boost retention.