In this episode, we are joined by two directors at C Spire; Jennifer Anderson, director of marketing, and Graham Miller, director of digital transformation. We talk about:

• How C Spire transitioned from traditional retail to the digital environment
• The difference between digital marketing, media marketing, and marketing analytics
• How marketing moves customers to the digital environment
• Developing an organizational structure that supports digital marketing through strategy, management, and execution
• How marketing and digital initiatives vary widely between wireless, fiber, and B2B applications.
• How their Continuity of Operations plan helped guide C Spire through the COVID-19 pandemic 
• How the pandemic super charged their eCommerce initiatives to help deal with lockdown and social distancing requirements. 
• How virtual meetings helped maintain employee relations while working from home