Voices of eCommerce

By John Drake

Do you want understand how eCommerce works? I’m professor John Drake of East Carolina University. My podcast “Voices of eCommerce” wants to build that understanding in the area I love most - eCommerc... more

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FAQs about Voices of eCommerce:

How many episodes does Voices of eCommerce have?

The podcast currently has 15 episodes available.

Voices of eCommerce episodes:

February 25, 2022Ep. 13 - Brian Amerige of Thoughtful on rethinking social
What if? What if we re-thought what "social" means, to rid ourselves of the dark elements and instead promote the enriching parts?

In this episode, we talk to Brian Amerige, CEO and co-founder of Thoughtful, and who takes us on a journey on rethinking social. His app, Thoughtful (available at https://thoughtful.community/Brian) represents his effort to bring this vision to reality.
Specifically, we discuss:
Why we need ideas to flourish as humans
How current social platforms promote non-enriching content, leading to toxic environments.
How Thoughtful promotes ideas through the consumption of interesting content.
Why "Thoughtful time" creates a number for screen time you should be proud of.
The marketplace for new apps is still huge - especially for positive, human centric apps.
In Thoughtful, engagement with people is limited to the extent it can help engagement with ideas.
Why metrics at Thoughtful are used to inform decisions but not make decisions.
How the "judgement coefficient" helps match individual interests with other people with similar interests, and their recommendations, regardless of popularity of that content.
How you could use Thoughtful to improve your college experience
Why students should focus on problems when thinking about their career.
...more
53min
July 30, 2021 Ep. 12 - Fran Stacks of Wells Fargo on digital marketing
In this episode, we talk with Fran Stacks, channel manager at Wells Fargo https://www.wellsfargo.com/. We talk about:

- What a channel manager does
- How ADA specifications impact web site design
- How the digital marketing has changed in the last 10 years
- How customer expectations have changed in the last 10 years
- What a Data Management Platform does
- and more...

To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach
...more
31min
June 28, 2021 Ep. 11 - Harry Hawk with Doctible and Southwestern College on online lead generation
In this episode, we chat with Harry Hawk, instructer at Southwestern College and lead generator at Doctible (doctible.com). During this conversation, we learn about:
- What is a "lead" and how Harry uses digital media to help find leads for medical offices
- HubSpot and their technological offerings
- Why I wrote my textbook
- How to get started in eCommerce and eBusiness
- How to get the most out of my textbook
- Digital deep funnel optimization

To learn more about eCommerce and how marketing plays a role, check out my textbook "eCommerce: A Stakeholder Approach" https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach
...more
49min
October 30, 2020Ep. 10 - Matt McGuirk and Randy Paszek of Source Defense on cyber security and the Magecart attack
In this episode, we talk to Randy Paszek and Matt McGuirk, solutions and sales engineers at Source Defense. We talk about:
Why businesses struggle with website security
Magecart attacks
How 3rd party JavaScript files leave customers vulnerable
How Source Defense's VICE platform helps contain 3rd party JavaScript to prevent Magecart attacks
What the 15 millisecond rule means in JavaScript development
How companies can assess their website risk https://sourcedefense.com/check-your-exposure/
Why the pandemic may have made magecart attacks more attractive
Source Defense's new product WiPP

To learn more about eCommerce and how security plays a role, check out my textbook eCommerce: A Stakeholder Approach
...more
27min
October 02, 2020Ep. 9 - Arthur Zey, product manager at Amazon in their Alexia Developer Portal
In this episode, we talk to Arthur Zey, senior technical product manager at Amazon for the Alexa developer's portal. We talk about:
What is a product manager in the tech industry
How a product management differs from a project management
How the Alexa developer's portal is structured
Why UX reflects thoughtfulness in design
Why technical documentation requires good UX
How API development and technical documentation relate
Various workflows for technical writers developing technical documentation
Using JIRA for workflows
Why interpersonal challenges tend to be the most difficult issues in tech
Some strategies for dealing with interpersonal issues
Why getting hands-on work experience is critical for your career
To learn more about eCommerce, check out my textbook at:
eCommerce: A Stakeholder Approach
...more
49min
September 18, 2020Ep. 8 - Graham Miller and Jennifer Anderson, directors at C Spire
In this episode, we are joined by two directors at C Spire; Jennifer Anderson, director of marketing, and Graham Miller, director of digital transformation. We talk about:
How C Spire transitioned from traditional retail to the digital environment
The difference between digital marketing, media marketing, and marketing analytics
How marketing moves customers to the digital environment
Developing an organizational structure that supports digital marketing through strategy, management, and execution
How marketing and digital initiatives vary widely between wireless, fiber, and B2B applications.
How their Continuity of Operations plan helped guide C Spire through the COVID-19 pandemic
How the pandemic super charged their eCommerce initiatives to help deal with lockdown and social distancing requirements.
How virtual meetings helped maintain employee relations while working from home
...more
52min
September 04, 2020Ep. 7 - Robert and Amy Nasir on starting a podcast
In this episode, Robert and Amy Nasir discuss some of the decision they made when they started their podcast "Five Minutes with Robert Nasir" https://YouTube.com/RobertNasir/ and https://www.facebook.com/RobertNasir
Why choosing a topic that matches your interests helps find synergies
Why learning by doing is critical - don't wait
How podcasting requires honing your powers of multitasking
Picking your target audience
How practical wisdom can be gained from a variety of experiences
How to pick your technology platform - video vs. audio and live vs. recorded
When to use your own persona or personal brand in your podcast or create a new one
Why learning to listen to your own product is essential
How soft skills can help improve the show
Other podcasts mentioned in this episode:
EconTalk
Tim Ferriss Show
Dark Horse with Bret Weinstein
The Rubin Report
Don Watkins
Yaron Brook Show
...more
48min
August 21, 2020Ep. 6 - Christian Williams, manager at AirBnb, on AirFam, DeLoreans, pandemics, and more
Christian Williams joins us to talk about his history in the bay area, building product for eBay sellers, working at Wikia and AirBnb, and how things have changed because of the pandemic. We discuss:
Why he bought not just one but two DeLoreans
How web technologies have changed in the past 20 years
Using Notepad and Notepad++ to learn HTML
AirBnb's AirFam
Developing OneAirBnb
How AirBnb has been impacted by COVID-19
Why using GraphQL is amazing for APIs
The relationship between Wikia and Wikipedia
Why finding good people to work with is key to happiness
To learn more about eCommerce, check out my textbook at:
eCommerce: A Stakeholder Approach
...more
40min
August 07, 2020Ep. 5 - Daniel Barber, CEO of DataGrail, on privacy and tech startups
Daniel Barber, CEO and co-founder of DataGrail, joins us to talk about his career and the need for companies to manage customer privacy amid new regulations. Specifically, we discuss:
How living and working around the world impacted his ability to lead diverse teams
The merging of marketing and technology
Why continuous learning is critical for success
The hardest part of running a startup is finding the right talent
How DataGrail provides transparency and control to eCommerce companies
Why new privacy laws, specifically EU's GDPR and California's CCPA, have created huge regulatory demands on business.
Creating technology excellence to ensure the customer experience works every time, the first time
How transparency provides ethical excellence in privacy
Gaining faster time to value for your customer through a "no code" experience
Using strategic corporate capital partnerships for 10x multipliers

Books mentioned in this podcast:
- "The World is Flat" by Thomas Friedman
- "Measure What Matters" by John Doerr
- "Why We Sleep" by Matthew Walker
- "The Lean Startup" by Eric Ries
- "eCommerce: A Stakeholder Approach" by John Drake
...more
48min
July 24, 2020Ep. 4 - Jenna Hoose, front-end developer at IBM
Jenna Hoose shares her history in front end development, working at ATT, RTI International, and IBM. In this episode, we touch on:
Integrating data with mapping apps
Adapting the MyIBM portal for changing customer needs
Working with data on the front-end of a website
Internationalization of websites
What is JSON and how its different than XML
SCRUM/Agile methodology
Using GitHub with web development
Pros and cons of various web development editors
Optimizing databases
When to turn down job offers
Advice on starting a career in web development

To learn more about eCommerce, check out my textbook at:
https://www.prospectpressvt.com/textbooks/drake-ecommerce-a-stakeholder-approach
...more
44min

FAQs about Voices of eCommerce:

How many episodes does Voices of eCommerce have?

The podcast currently has 15 episodes available.