How To Increase Your Sites Conversion Rate

You can generate more revenue on your site simply by leveraging the traffic you already receive by using these easy tips to increase your site’s conversion rate.

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Host:                                     00:00                     Podcasting from Southern California, this is On The Net, your go-to for everything you need to know about how to get your business online and keep it there—brought to you by Lunarpages.  We’ll help you navigate the mystifying ins and outs of doing business in today’s digital era.  From web hosting to ecommerce to security and protection, if it has to do with your online presence, we’ve got it covered. Let’s get started.

Host:                                     00:31                     Hi everyone. For those of you joining us for the first time, welcome to on the net, brought to you by Lunarpages where it’s all about your online presence. For those of you who listened last week, thank you for coming back. This podcast is designed to help make doing business online, easy for web designers, developers, bloggers, and online businesses of every shape and size. Whether you are new to buying web hosting or running a website, this podcast will answer your most burning questions. I am your guest podcaster this week. My name is Lisa Maier and I am the CEO of DirectiveGroup. We’re a digital marketing agency and we help businesses dominate their online markets. I want to first thank Lunarpages for inviting me to speak with you today. They’ve been a trusted partner of ours for many, many years and I’m honored to be their guest.

Host:                                     01:25                     In today’s podcast episode, we want to discuss with you easy tips to increase your site’s conversion rate. If you are an owner or a principal at a business, you likely have a website to promote your products or your services. Also, you are likely to be spending money to drive visitors to your website, but you may not be doing enough to capitalize on your ads and your traffic. If that’s possibly true, then you’re likely to have an impossible time cinching the proverbial sale from your visitors. Most websites just let the all-important visitors slip right through their virtual fingertips by not focusing on some simple rules that govern sales and website conversions online. So let’s talk about that. You can generate more revenue on your site simply by leveraging the traffic that you already receive. If you think about your website as a shop storefront, perhaps at the mall, then you want your customers who enter your online store to buy something or to take a desired action.

Host:                                     02:29                     All it takes is some smart marketing and a few tweaks to optimize your site’s conversion rate so that more users take the desired actions on your website.  And while there are different ways to go about improving your conversion rate, you can elect to focus on conversion actions that are most appropriate for your website audience. Make sense? One thing you can do is you can split test.