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Ep. 8 - How to Sell Like You: Door-to-Door Mastery with Erik Pyper
Download The Workbook: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout
Join Our Entrepreneur Skool Group: https://www.skool.com/unsexy-business-group-2742/about?ref=16cfaba2d15643c690ae36a699b64ae3
Follow Erik:
Instagram: @mediocresalesman
Instagram: @breaksnotbroken
Sales doesn't have to be loud or slick—it has to be you. In this episode, Aaron and Alex sit down with door-to-door veteran Erik Pyper (DoorDriven) to unpack how he rebuilt after a brutal slump and scaled multi-state teams using systems, analytics, and "tactical empathy." We hit the real stuff: handling rejection without ego, training reps to their strengths (not yours), qualifying hard, getting paid upfront, and landing your first sale in 24 hours. Erik breaks down persuasion frameworks (logos/ethos/pathos + kairos), the hunter vs farmer mindset, why product-belief matters, and how to balance innovation with execution using Blue Ocean Strategy and The Innovator's Dilemma. If you're an entrepreneur who needs sales to work—today—this one's your field manual.
What you'll learn-
How to turn rejection into signal and move from defense → offense
-
The persuasion stack: using logos, ethos, pathos—and kairos (timing) in real conversations
-
"Tactical empathy" (à la Chris Voss): mirroring, labeling, and better how/what questions
-
Why belief in the product matters—and how to pick the right market "carrot"
-
Training reps to their strengths (not cloning your top closer)
-
Building simple systems & analytics so new reps ramp in days, not months
-
Hard qualifying, handling "not interested," and preventing non-payment (get paid upfront)
-
A 24-hour first-sale play: quick market research, routing, and offer testing
-
Hunter vs. farmer pipelines—and when to use each
-
Balancing innovation with execution (Blue Ocean + Innovator's Dilemma) without perfection paralysis
-
Why network + self-worth = net worth for entrepreneurs
🔥 Ready to scale your business to millions? Here's how to do it now ➡️ https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout
Tik Tok: ➡︎ /https://www.tiktok.com/@unsexybusinessmen
IG: ➡︎ /https://www.instagram.com/unsexybusinessmen/
Facebook: ➡︎ /https://www.facebook.com/unsexybusinessmen
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By Unsexy BusinessmenDownload The Workbook: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout
Join Our Entrepreneur Skool Group: https://www.skool.com/unsexy-business-group-2742/about?ref=16cfaba2d15643c690ae36a699b64ae3
Follow Erik:
Instagram: @mediocresalesman
Instagram: @breaksnotbroken
Sales doesn't have to be loud or slick—it has to be you. In this episode, Aaron and Alex sit down with door-to-door veteran Erik Pyper (DoorDriven) to unpack how he rebuilt after a brutal slump and scaled multi-state teams using systems, analytics, and "tactical empathy." We hit the real stuff: handling rejection without ego, training reps to their strengths (not yours), qualifying hard, getting paid upfront, and landing your first sale in 24 hours. Erik breaks down persuasion frameworks (logos/ethos/pathos + kairos), the hunter vs farmer mindset, why product-belief matters, and how to balance innovation with execution using Blue Ocean Strategy and The Innovator's Dilemma. If you're an entrepreneur who needs sales to work—today—this one's your field manual.
What you'll learn-
How to turn rejection into signal and move from defense → offense
-
The persuasion stack: using logos, ethos, pathos—and kairos (timing) in real conversations
-
"Tactical empathy" (à la Chris Voss): mirroring, labeling, and better how/what questions
-
Why belief in the product matters—and how to pick the right market "carrot"
-
Training reps to their strengths (not cloning your top closer)
-
Building simple systems & analytics so new reps ramp in days, not months
-
Hard qualifying, handling "not interested," and preventing non-payment (get paid upfront)
-
A 24-hour first-sale play: quick market research, routing, and offer testing
-
Hunter vs. farmer pipelines—and when to use each
-
Balancing innovation with execution (Blue Ocean + Innovator's Dilemma) without perfection paralysis
-
Why network + self-worth = net worth for entrepreneurs
🔥 Ready to scale your business to millions? Here's how to do it now ➡️ https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout
Tik Tok: ➡︎ /https://www.tiktok.com/@unsexybusinessmen
IG: ➡︎ /https://www.instagram.com/unsexybusinessmen/
Facebook: ➡︎ /https://www.facebook.com/unsexybusinessmen