On this episode of Unsexy Businessmen, we sit down with Ashlee Crofts—a registered nurse, mindset coach, and real person who's built a life most people think is impossible. Ashlee walks us through her raw 8-year sobriety journey, her 10-year health rebuild from 263 pounds to 125 pounds, and the unglamorous, repetitive habits that actually stick.

Forget the buzzwords and quick fixes. This is about radical honesty with yourself, why discipline beats motivation every single time, and how the most boring routines—meal prepping the same thing daily, hitting the gym at the same time, tracking everything—are the secret to real results. Ashlee breaks down the difference between using tools (like GLP-1s and IV therapy) and letting tools use you, why you can't do it just for your kids, and how celebrating small wins keeps you moving forward when the path gets dark.

Perfect for anyone tired of hype and ready to understand why unsexy actually works.

In this episode, Alex and Aaron dive into their weekly fitness check-in, getting real about the ups and downs of staying consistent at the gym. They break down why some days feel like shit even when you're doing everything right—the macros, the sleep, the form—and why showing up matters more than hitting PRs. You'll learn how to get honest feedback on your training form, why incremental progress beats chasing big gains, and the mindset shift that keeps you going when motivation takes a day off. Whether you're a gym bro or just trying to build better habits, Alex and Aaron prove that success isn't always sexy—it's just about putting in the work, trusting the process, and knowing when to dial it back.

What You'll Learn:

• Why consistency beats intensity every single time
• How to get proper form critiques (and why you need them)
• The real reason you had a bad gym day (hint: it's usually one of 5 things)
• Why incremental macro adjustments work better than drastic changes
• The mindset hack that keeps you showing up

In this episode, Aaron and Alex sit down with Joshua Cooper—a software engineer who lost 27 pounds by doing the most unsexy thing possible: actually tracking his food. Josh shares his real journey from 242 pounds to 215 pounds, explaining how a weighted vest walk didn't cut it until he fixed his nutrition. You'll discover why macro tracking changes everything, how to leverage AI to nail your calories and protein, why the scale is lying to you (and why DEXA scans matter), the best "snack hacks" that actually taste good, and how consistency—not perfection—is the only thing that works. Whether you're just starting or stuck on a plateau, Josh gives you the exact no-BS advice: stop being a dummy and track everything.

In this week's check-in, Alex and Aaron break down what actual fitness progress looks like when you stop chasing Instagram aesthetics and start chasing real results. They're three weeks into their fitness journey and already seeing wins that matter—from fat loss in unexpected places to newfound vascularity.

What You'll Learn:

• How to properly track weight, macros, and gym performance without obsessing
• Why your gym equipment weight might be lying to you (and how to keep your numbers honest)
• The real reason butter makes food taste better (and why that matters for your diet)
• Small fitness wins that prove the system is actually working
• How to navigate different gym setups without destroying your progress metrics
• Practical nutrition tips for hitting your macros when you're eating lean protein
• Why consistency matters more than perfection in fitness

This is unsexy, unglamorous fitness talk for people who actually want to build something real.

Follow Stuart: stuart.hoffman.55

This week Alex and Aaron are joined by their old mission buddy Stuart Hoffman — and yeah, the guy looks jacked now, so naturally we had to ask him how it happened. Stuart breaks down his fitness journey from hitting 240+ pounds to chasing a 10-12% body fat goal, and he doesn't sugarcoat any of it. We're talking fasted workouts, macro tracking, cheat meals, Hyrox, and why discipline will always beat motivation when motivation inevitably bails on you.

What You'll Learn:

• Why body fat percentage matters more than the number on the scale
• How to stop treating "diet" like a four-letter word and start eating in a way that's actually sustainable
• The simple night-before meal prep habit that makes tracking way less painful
• What fasted training is, why Stuart swears by it, and how it might actually work for you
• How Hyrox compares to CrossFit and why it's exploding right now
• Why blocking your calendar like a client meeting is the secret to staying consistent when you run your own business
• How to deal with friends and family who give you crap for eating clean
• Why your "why" has to be stronger than your excuses — and how to know if it actually is

Alex is two weeks into his fitness rebuild and the results are already showing—but not where you'd expect. In this raw coaching check-in, Aaron and Alex break down why form beats ego every single time, why your bathroom scale is lying to you, and the one thing that'll make you actually follow through on your fitness plan. You'll hear real talk about what's working (consistent early morning workouts), what's struggled (sleep in the heat), and why having someone to answer to changes everything. From gym form mistakes to the suitcase carry that'll humble your core, this is the unsexy side of getting results that actually stick.

What You'll Learn:

• Why weight fluctuations are normal (and what actually matters)
• How proper form beats heavy weight every time
• The accountability hack Aaron uses to hit his cardio goals
• Why most fitness plans fail (and it's not the plan)
• Specific exercises and form cues for lat pulldowns and farmer carries
• How to track steps when you're sitting at a standing desk
• Why consistency beats intensity for long-term results
• How to lose your ego at the gym and actually progress

This week the oldest Skinner joins the party. Alex and Aaron sit down with their brother Monty a 57-year-old road warrior, first-time grandpa, and guy who used to be hovering dangerously close to a diabetes diagnosis to talk about what finally made him take his health seriously. No dramatic rock bottom moment, just a doctor, some blood work, and a decision to actually do something about it.

What You'll Learn:

• How Monty lost 40 pounds in six months combining a GLP-1 with real nutrition habits (and why one without the other is a recipe for problems)
• What happens when your calorie deficit gets too low — including low blood pressure, no energy, and a doctor telling you to eat more sugar
• Why tracking macros with MyNet Diary changed everything, and how taking a photo of your food is easier than you think
• The honest conversation about GLP-1s — why they're a tool, not a crutch, and what a good doctor actually looks like
• Protein targets, creatine, Fairlife shakes, and figuring out what your body actually needs based on your goals
• How losing 40 pounds literally saved Monty's knees — and the low-impact workout approach that keeps him moving without wrecking his joints on the road
• Why BMI is kind of a joke, scale weight isn't everything, and a pant size drop matters just as much as the number

Episode two of the Health Rebuild series is here, and it's Alex's very first coaching check-in with Aaron. They break down the exact macros Aaron built for Alex's training and rest days, why a calorie surplus matters when you're trying to build muscle (not just lose weight), and how the Hevy app has already fixed form issues Alex didn't even know he had. They also get into the real talk every lifter needs to hear: why "ego lifting" leads nowhere but injury, what progressive overload actually looks like week to week, and how proper rest between sets is the difference between a good workout and a wasted one. It's honest, a little sweaty, and exactly what an actual coaching relationship looks like behind the scenes.

What you'll learn:

• How to structure training and rest-day macros when the goal is building muscle, not just cutting weight
• Why check-ins matter: tracking weight, workouts completed, macro adherence, and daily steps
• The real difference between "discomfort" (muscle burn) and "pain" (an injury red flag)
• Why ego lifting kills progress — and how starting light protects your tendons and joints
• What progressive overload actually means (it's not just adding weight — reps count too)
• Why rest periods between sets matter more than people think, and how to dial in the right length

Alex and Aaron Skinner are calling out the hustle culture nonsense around sleep deprivation — and making the case for why getting quality rest might be the most underrated thing you can do for your health, your gains, and your sanity. They get into the real science (cortisol spikes, protein synthesis, REM vs. deep sleep) without taking themselves too seriously, plus share what's actually been working for them — from magnesium and Oura rings to cutting caffeine and stopping the late-night NBA rabbit holes.

What You'll Learn:

• Why bragging about running on 4 hours of sleep is genuinely dumb
• How poor sleep tanks muscle growth AND stores more fat (the double whammy)
• What cortisol does to your body when you're sleep deprived
• Simple, non-influencer habits that actually improve sleep quality
• The real deal on melatonin vs. magnesium
• Why alcohol, late workouts, and doom scrolling are wrecking your nights
• What the Oura ring reveals that'll make you rethink everything
• Why even a guy who spent $2M on his health swears by a sleep schedule

Follow the Journey on Instagram: @unsexyalex

On this episode of the Unsexy Businessmen Podcast, Alex sits in the hot seat as Aaron runs him through a full coaching intake session — the same one Aaron uses with real clients. No fluff, no BS, just the exact questions, numbers, and awkward guesses (bicep size, anyone?) that go into building a real training and nutrition plan. Alex opens up about his training history, his relationship with alcohol, stress-eating, and why "genetics" isn't the excuse he used to think it was. Aaron breaks down DEXA scans, the A/G ratio you've probably never heard of, and why literally everyone — even the coaches — has a coach. It's honest, it's a little TMI, and it's exactly how this six-month transformation series kicks off.

What you'll learn:

• The exact questions a real coach asks in a first session (training history, diet, sleep, stress, lifestyle)
• Why tracking macros and understanding your "why" matters more than chasing a number on the scale
• What a DEXA scan actually tells you — including body fat %, lean mass, and the often-overlooked A/G (android/gynoid) ratio
• Why consistency beats intensity, and how accountability changes the game
• How stress-driven habits (drinking, binge eating) sabotage progress — and how to plan around them instead of ignoring them