Get The Course: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

January’s job report is ugly: layoffs jumped to the highest January level since 2009, tech is bleeding, and transportation got rocked (hello, UPS). Alex and Aaron break down what’s actually happening when public companies “save money” by cutting headcount, why AI is accelerating the trend, and why the so-called “AI bubble” might not be the tools… but the people pretending they can drive revenue with them.

Then they bring it back to the Unsexy Businessmen thesis: if your business touches the physical world (cleaning, landscaping, HVAC, plumbing, electrical), you’re harder to replace. And if you can hold a normal conversation and deliver a solid service, you’re already ahead of the pack.

Plus: a listener email about a commercial landscaping company where one client is 62% of revenue and the guys give the exact playbook for de-risking without nuking margins.

• Why layoffs can make a company look “healthier” (and why that should scare you)
• The difference between AI replacing work vs robots replacing labor (and why trades are safer)
• Why “AI growth” won’t automatically create enough new jobs to offset displacement
• How to spot the real AI bubble: activity that doesn’t tie back to revenue
• The simplest career cheat code for the next decade: communication + competence
• How to handle an anchor client that’s become a single point of failure (62% risk)
• A practical plan to diversify revenue without abandoning commercial work
  
  =============================
  
  Watch Next:
  The Unsexy Businessmen Podcast ➡️ https://www.youtube.com/playlist?list=PLpkzRR2FIrzTteTigUZswaxeScm0QXMCv
  
  ===========================
  Connect with us!
  =============================
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  Facebook: ➡︎ /https://www.facebook.com/unsexybusinessmen
  ===========================
  #businessstructure #unsexybusinessmen
  
  Don't forget to hit that subscribe button 🔥 if you want to learn how to turn ANY unsexy business idea into a thriving business! We are sharing the raw, real steps to succeed in this unsexy world of business. Let’s get to work!

Get The Course: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

Comfort feels like winning—until it turns into complacency. In this episode of Unsexy Businessmen, Alex and Aaron break down why “everything’s fine” can be the most dangerous phase of your business: you stop selling as hard, tolerate B and C players, delay decisions, and slowly let standards slip. Then one hit lands—losing a key client, a top employee leaving, a new competitor undercutting you, or an economic slowdown—and suddenly the business you thought was “stable” is scrambling to survive.

They share real-world stories (including the early client-loss wake-up call that reshaped Aaron’s entire approach), plus practical ways to pressure-test your operation before the market forces you to.

• The difference between comfort and stability—and how to tell which one you actually have
• Why “plateauing” is often the start of decline (even when revenue looks fine)
• The two core habits that prevent most service businesses from getting blindsided: consistent sales + consistent hiring
• How complacency shows up in real life: stale pay bands, outdated pricing, ignored SOPs, weak communication, and delayed hard decisions
• The simplest “health dashboard” for a small service business (what to track once you’re past survival mode)
• Smart recession prep that isn’t doom-and-gloom: cash reserves, retention systems, upsells/add-on services, and tighter client relationships
• A self-audit you can run today: what hasn’t changed in 12 months, where you’re coasting on old wins, and which decisions you keep pushing off

=============================

Watch Next:
The Unsexy Businessmen Podcast ➡️ https://www.youtube.com/playlist?list=PLpkzRR2FIrzTteTigUZswaxeScm0QXMCv

===========================
Connect with us!
=============================
Tik Tok: ➡︎ /https://www.tiktok.com/@unsexybusinessmen
IG: ➡︎ /https://www.instagram.com/unsexybusinessmen/
Facebook: ➡︎ /https://www.facebook.com/unsexybusinessmen
===========================
#businessstructure #unsexybusinessmen

Don't forget to hit that subscribe button 🔥 if you want to learn how to turn ANY unsexy business idea into a thriving business! We are sharing the raw, real steps to succeed in this unsexy world of business. Let’s get to work!

This was supposed to be football. Instead, it turned into another culture-war meltdown.

In this emergency episode of the Unsexy Businessmen podcast, Alex and Aaron break down the Bad Bunny halftime show controversy, why everyone suddenly became an expert on NFL intent, and how outrage has become the easiest form of entertainment in America.

The NFL didn’t make a political statement — they made a business decision. And just like clockwork, people took the bait, got mad, and kept watching anyway.

This episode isn’t about defending the halftime show. It’s about understanding why people need to be angry, how escapism works, and why obsessing over things that don’t improve your life keeps you stuck.

If you’re tired of manufactured outrage, performative opinions, and wasting emotional energy on stuff that doesn’t matter — this one’s for you.

Bottom line: The NFL won. The game went on. And none of this helped your life even a little bit.

Aaron and Alex sit down with Aaron’s CPA and tax strategist, Brian Basinger, to break down the tax mistakes that quietly drain small business cash—especially in home services and “unsexy” businesses. They cover the single biggest lever most owners miss: entity structure—and why the S-Corp shift is based on profit (not revenue), with a practical rule of thumb around the $30,000 profit mark.

Brian explains what an S-Corp actually changes (hint: you wear two hats—employee and owner) and why balancing payroll and distributions matters if you want the tax benefits to work. The conversation also dismantles the most common “write-off” myth: buying a $100,000 vehicle doesn’t make it free—it usually saves a percentage, not a dollar-for-dollar credit. They also dig into why proactive planning beats last-minute panic, what happens when your books are a mess, and how entrepreneurs get blindsided by six-figure tax bills.

To close it out, they run a rapid-fire Top 10 tax mistakes list (sourced from the IRS/AICPA) and explain what these mistakes look like in the real world—so you can fix them before they cost you years of profit.

• The #1 tax/finance mistake that causes chaos (and how to correct it fast)
• When an S-Corp makes sense and why it’s tied to profit, not revenue
• How S-Corps reduce self-employment tax, and what “reasonable salary” really means
• The truth about write-offs (and why “it’s a write-off” isn’t a business plan)
• Why clean books unlock better tax planning—and how messy books destroy visibility
• What wealthy business owners do differently: proactive planning, entity strategy, and incentive-aligned investing
• The top IRS/AICPA tax mistakes and how to avoid them in a service business

Get The Course: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout
Join Our Community: https://www.skool.com/unsexy-business-group-2742/about?ref=16cfaba2d15643c690ae36a699b64ae3

Ego in small business rarely looks like arrogance. More often, it shows up as defensiveness, “I’ll just do it myself,” and refusing to hear feedback without taking it personally. In this episode, Alex and Aaron break down the most common ego traps founders and employees fall into—and why those traps quietly slow growth, block delegation, and create toxic “yes-man” cultures that kill innovation.

They cover what ego looks like in employees (pushback, uncoachable behavior), what it looks like in founders (control issues, refusal to document processes), and how to build a trust-based environment where people can challenge ideas without drama. You’ll also hear a simple “ego self-audit” to identify operational risk, plus a Top 10 segment on what people hate about Disneyland, and two listener questions about attracting the wrong leads from Google Ads and managing employees who won’t take initiative.

• How ego shows up as defensiveness, not just arrogance
• The difference between confidence and “false confidence” (and why it’s so destructive)
• Why uncoachable employees are operationally expensive (and what to do about it)
• How trust accelerates execution (and why low trust forces “feedback sandwiches”)
• Why “everyone’s stupid except me” prevents delegation and caps growth
• The “two-week disappearance” test to expose what your business depends on
• How SOPs and clear accountability reduce repeat mistakes and constant reminders
• Listener Q&A: filtering “bad” leads from Google Ads, and dealing with low-initiative crews

=============================

Watch Next:
The Unsexy Businessmen Podcast ➡️ https://www.youtube.com/playlist?list=PLpkzRR2FIrzTteTigUZswaxeScm0QXMCv

===========================
Connect with us!
=============================
Tik Tok: ➡︎ /https://www.tiktok.com/@unsexybusinessmen
IG: ➡︎ /https://www.instagram.com/unsexybusinessmen/
Facebook: ➡︎ /https://www.facebook.com/unsexybusinessmen
===========================
#businessstructure #unsexybusinessmen

Don't forget to hit that subscribe button 🔥 if you want to learn how to turn ANY unsexy business idea into a thriving business! We are sharing the raw, real steps to succeed in this unsexy world of business. Let’s get to work!

Get The Course: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout
Join Our Community: https://www.skool.com/unsexy-business-group-2742/about?ref=16cfaba2d15643c690ae36a699b64ae3

Hiring your first few employees can feel like trying to fix a house fire with a garden hose—everything feels urgent, you’re overwhelmed, and you’ll hire the first person who seems “motivated” just to make the pain stop. In this episode of Unsexy Businessmen, Alex shares his worst hire ever (and the obvious mistake behind it), while Aaron breaks down what “turnover hell” looks like when you hire anyone with a pulse.

Then they get practical: how to stop hiring in panic mode, how to write a job post that filters out bad fits, what interview red flags actually matter, and why having a hiring pipeline beats scrambling every time someone quits. They also cover the common first-hire traps—hiring friends/family, going too cheap, and “clone hiring”—and how to recover fast when you realize you hired the wrong person.

• Why “urgency hiring” is the fastest path to bad employees (and constant babysitting)
• The best way to reduce turnover: make the job post painfully specific (pay, hours, duties, requirements)
• Interview red flags that predict problems: late arrivals, trashing past employers, zero curiosity
• Green flags that matter more than experience: coachability, humility, trainability, attitude
• How to build a hiring pipeline so you’re not hiring to put out fires
• When it’s smart to “overhire” slightly to avoid missing out on A-players
• How to recover from a bad hire quickly—without repeating the same mistake
• Listener Q&A: “too busy to hire,” and “profitable on paper but stressed about payroll”

=============================

Watch Next:
The Unsexy Businessmen Podcast ➡️ https://www.youtube.com/playlist?list=PLpkzRR2FIrzTteTigUZswaxeScm0QXMCv

===========================
Connect with us!
=============================
Tik Tok: ➡︎ /https://www.tiktok.com/@unsexybusinessmen
IG: ➡︎ /https://www.instagram.com/unsexybusinessmen/
Facebook: ➡︎ /https://www.facebook.com/unsexybusinessmen
===========================
#businessstructure #unsexybusinessmen

Don't forget to hit that subscribe button 🔥 if you want to learn how to turn ANY unsexy business idea into a thriving business! We are sharing the raw, real steps to succeed in this unsexy world of business. Let’s get to work!

Everyone’s heard the quote: “Do what you love and you’ll never work a day in your life.” In this episode of the Unsexy Businessmen Podcast, Alex and Aaron Skinner break down why that advice is one of the most misleading ideas in entrepreneurship—and how it sets new business owners up for burnout, disappointment, and wasted time.

They explain why turning a hobby into a business often destroys the very thing you love, how customers and stress change the game, and what you should focus on instead if you actually want freedom, income, and long-term success. The bottom line: don’t build a business around what sounds sexy, build it around what works.

• Why “do what you love” is dangerous advice for new entrepreneurs
• How turning hobbies into income can kill the joy (and accelerate burnout)
• The better framework: what you’re good at, what you can learn, and what pays
• How unsexy businesses create freedom faster than “passion projects”
• Why not loving your job doesn’t mean you’re failing—and what actually matters
• How to use hobbies as decompression instead of turning them into a stress factory

The conversation delves into the concept of the 'grind myth' and the detrimental effects of romanticizing the grind. It also explores the importance of self-validation and the negative impact of seeking external affirmation. The discussion highlights the need for efficiency in business operations and the significance of prioritizing self-care and personal growth.

Takeaways

• Grind myth
• Self-validation Effective decision-making requires a focus on the rule, not the exception.
• Identifying and eliminating non-coachable employees is crucial for business growth.

Chapters

• 00:00 Hustle Culture and Self-Validation
• 22:28 The Cost of Delayed Decision-Making
• 34:11 Solving Business Challenges with Practical Solutions

August 2025. Aaron and Alex are staring at a hosting bill wondering if they should pull the plug on Unsexy Businessmen. Then the sales started coming in. 💰

This episode is different—no advice, no how-tos, just two brothers getting real about what it's been like building this company for the past year. The imposter syndrome when waiting for that first $17 sale. The validation when Greg (not his real name) called to say their advice saved him from an IRS nightmare. The frustration watching scam artists get millions of followers while promising "easy" success.

They also get into the darker stuff: agencies charging $70/month for $10 hosting (for 12 years 🤯). Registered agent companies preying on new entrepreneurs for $1,000. The commenter who shit on their "obvious" advice to ask for referrals (which, spoiler, most people don't think to do). And why they refuse to join the "get rich quick" crowd even though it would probably make them way more money.

Plus: Why their LLC videos have gotten thousands of views and comments like "this made me so much less scared." Why they'll die on the hill of "starting a business is hard." And why breaking even would make them incredibly happy—because this was never about building an empire, it was about helping people avoid the expensive mistakes they made. 🙏

What You'll Learn:

• The real story behind Unsexy Businessmen's first year (including almost quitting)
• Why validation from real clients matters more than thousands of followers
• The actual scams preying on new entrepreneurs (registered agents, hosting, LLC services)
• Why Aaron and Alex refuse to promise "easy" success even though it sells better
• How they've saved people thousands with free YouTube content
• The difference between building a passion project and chasing money
• Why dealing with haters is actually a sign you're doing something right

🔥 Ready to scale your business to millions? Here’s how to do it now ➡️ https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout 

Tik Tok: ➡︎ /https://www.tiktok.com/@unsexybusinessmen

IG: ➡︎ /https://www.instagram.com/unsexybusinessmen/

Facebook: ➡︎ /https://www.facebook.com/unsexybusinessmen

It's that time of year when everyone sets goals they'll never hit. "Grow my business." "Make more money." "Hire more people." What the hell does that actually mean?

Aaron built a multimillion-dollar cleaning company starting with $500 in his bank account, and he's here to tell you: if your goals aren't specific, measurable, achievable, relevant, and time-bound, you're just pissing in the wind.

In this episode, we break down the SMART goal framework—not the corporate version where everyone nods and nothing happens, but the unsexy business version that Aaron used to scale from solo cleaner to $5 million exit. We also tear apart examples of terrible goals (including Alex's former company that set a $20 million revenue goal with zero plan beyond "sell more").

We get into the nitty-gritty: How to set revenue goals that aren't pipe dreams. When to hire employees (with actual dates, not "sometime this year"). Why you need weekly check-ins and quarterly reviews. How to know if your goals are synergistic or if you're just chasing shiny objects. And most importantly, why your goals should always tie back to making more money, because that's why you're in business.

Plus, we cover the different goal categories you need to think about: revenue, capacity, operations, marketing, and your own personal life (because working 80-hour weeks forever isn't the dream).

What You'll Learn:

• The SMART framework explained: Specific, Measurable, Achievable, Relevant, Time-bound
• Why "grow my business" is not a goal and what to say instead
• How to make goals specific enough that you can't weasel out of them
• Real example: "Hire one full-time cleaner by March to increase weekly capacity by 25%"
• Why measurable goals force you to do the math (and why that's a good thing)
• The difference between achievable and delusional (95% retention in an agency is impossible, folks)
• How bad leaders set unattainable goals to cover their own asses
• Why all your goals should tie back to revenue and profit
• The five goal categories: revenue, capacity, operational, marketing, and personal
• How to make sure all your goals are synergistic (they should support each other)
• Why you need weekly priorities (singular, not plural) to hit quarterly goals
• The importance of writing goals down where you see them every day
• Aaron's daily reminder: "What did you do to achieve your goals today? What are you doing tomorrow?"
• Why you should adjust goals mid-year if you're crushing them or if something's broken
• Real example: How Alex saved $12K by setting a payment processing goal on the fly
• Lead measures vs. lag measures (and why you need both)
• Why quarterly check-ins keep you honest about what's working and what's not

🔥 Ready to scale your business to millions? Here's how to do it now ➡️ https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout 

Tik Tok: ➡︎ /https://www.tiktok.com/@unsexybusinessmen

IG: ➡︎ /https://www.instagram.com/unsexybusinessmen/

Facebook: ➡︎ /https://www.facebook.com/unsexybusinessmen