Darin Tuttle walked on at BYU as a D1 football player and then life happened. A desk job, long hours, energy drinks, and years of being a "weekend warrior" in the wrong ways left him sitting at 250 pounds wondering where his old self went. So he did something about it.

In this episode, Alex and Aaron sit down with Darin to dig into the real, unsexy side of his transformation not the highlight reel, but the daily 4:30 AM wake-ups, the weekend-long water fasts, the canned tuna lunches nobody wants to smell, and the whiteboard full of mean comments he used as fuel. Darin's dropped over 40 pounds, completed four HYROX races, a couple Tough Mudders, and is now deep into 75 Hard and Vedic meditation. Dude's not messing around.

This one's for anyone who's been grinding at the gym for six months and wondering why nothing's changing — or anyone who just needs a reminder that consistency beats motivation every single time.

• Why joining a community (even a WhatsApp group) can be the single thing that kickstarts your journey
• How intermittent fasting — including extended weekend fasts — unlocked real weight loss for Darin when the gym alone wasn't doing it
• Why your diet needs to work for YOUR personality, not someone else's protocol
• How to use AI to create a visual goal for your body (and why it actually works)
• What peptides like Retatrutide are doing in the health space and why the guys don't think using tools is "cheating"
• The four levels of Darin's transformation: community, nutrition, fitness competitions, and Vedic meditation
• Why tracking your weight as a data point — not a pass/fail test — changes everything
• How fitness bleeds into every other area of your life: confidence, career, relationships, and how people perceive you
• The Tim Tealdo "Positive Self Talk" YouTube video that kept Darin going when his own voice wasn't enough
• Why believing in yourself is the cheesiest — and most accurate — advice anyone can give you

The TSA was created to keep us safe—but what happens when the system meant to protect people starts hurting them instead?

In this episode of the Unsexy Businessmen Podcast, Alex and Aaron break down the real impact of government shutdowns, why TSA agents end up working without pay, and how everyday Americans get caught in the crossfire of political games.

This isn’t just about airport lines—it’s about a much bigger problem: a system where accountability is nonexistent, incentives are broken, and the people at the bottom always take the hit.

They also dive into why blindly trusting politicians is a losing game, how media fuels division, and what you can actually do to take control of your own situation.

• Why government shutdowns disproportionately hurt working-class Americans
• How the TSA became a symbol of a much larger systemic issue
• The real reason nothing seems to change politically
• How media and social platforms amplify division
• Why financial impact is the only thing that drives real change
• The dangers of blindly supporting any political figure
• How to think independently instead of relying on “talking heads”
• Why protests rarely create meaningful change
• The connection between government decisions and your wallet
• How building your own business is one of the only ways to gain control

Alex and Aaron kicked off this one thinking they were going to talk about the Artemis II launch and they did, kind of. What started as two guys with zero astronaut credentials breaking down NASA's big moon mission quickly spiraled into one of those conversations that somehow ends up hitting you right in the chest.

From the wild perspective shift of seeing Earth from space, to politics, religion, Epstein files, moose attacks, tigers trying to eat babies at the zoo, and a Subaru commercial that might make you cry this episode has it all. And somehow, it all circles back to the same thing: stop sweating the stuff you can't control and go be present with the people you love.

What You'll Learn:

• What the Artemis II mission actually is (sort of) and why it matters beyond just cool rocket footage
• Why seeing Earth from space has a way of putting all your problems in perspective
• How both Alex and Aaron think about the noise of politics, war, and world events — and why they mostly try to tune it out
• The sobering stat about how much time you actually have left with your kids after age 18
• Why it takes a certain kind of person (read: sociopath) to make it to the top of politics — and what that means for the rest of us
• How to stop projecting 35 years of life experience onto a 13-month-old (Alex is working on it)

Most people think they understand how social media works… but they don’t.

In this episode, we break down the real mechanics behind social media platforms how they keep you hooked, why outrage spreads faster than truth, and how AI-generated content is starting to take over your feed.

From controversial thumbnails to fake viral videos, we explain how the system rewards engagement at all costs even if that means misinformation, manipulation, or straight-up fiction.

We also get into the bigger issue: what this is doing to your attention, your beliefs, and even the next generation growing up in it.

If you’ve ever thought, “Why does my feed look like this?” this episode will answer it.

• How social media algorithms actually decide what you see
• Why controversial or misleading content performs better than truth
• The role of engagement (comments, watch time, outrage) in content distribution
• How AI-generated content is flooding platforms — and why it works
• Why people argue without even watching full content
• How misinformation spreads faster than fact
• The psychology behind why you keep getting “stuck” in certain content loops
• Practical ways to take control of your feed and break the algorithm

In this episode of the Unsexy Businessmen podcast, Alex and Aaron break down the unsexy truth about getting healthy, losing weight, and building habits that actually last. They talk about why New Year’s resolutions usually fail, how guilt and all-or-nothing thinking wreck progress, and why health has to be treated like a long-term system instead of a short-term sprint.

They also get into tracking macros, resistance training, calorie deficits, building muscle, using AI tools for accountability, and the mindset shift that helps you recover quickly when you slip up. On top of that, they dive into hot-button topics like Ozempic, TRT, motivation, body image, and why sustainable health is really about finding what works for you and sticking with it.

If you’ve ever started a diet on Monday, blown it over the weekend, and promised yourself you’d “try again next week,” this episode is for you.

What you will learn

• Why New Year’s resolutions are usually a terrible way to start a health journey
• How guilt and self-loathing can sabotage long-term progress
• Why sustainable systems matter more than motivation
• How tracking food, workouts, and progress can improve consistency
• Why resistance training is a key part of long-term health
• How muscle affects resting metabolic rate and calorie burn
• Why cheat meals only become a problem when they derail your whole plan
• How to think about Ozempic, TRT, and other health tools realistically
• Why your health goals need to align with your real lifestyle

In this episode of the Unsexy Businessmen Podcast, Alex and Aaron sit down with Ben Webber of Big Red Jelly to talk about what it actually takes to build and scale a creative agency. Ben shares how Big Red Jelly started from humble beginnings, the role partnerships played in their growth, and why process matters more than most entrepreneurs think.

They get into what it looks like to build a company with family, how to create a workplace people genuinely want to be part of, and why branding is much more than just a logo. The conversation also dives into AI, authenticity, client relationships, and the “unsexy” systems that quietly make businesses successful.

This is a great episode for entrepreneurs, agency owners, and anyone trying to grow a business without losing the human side of what makes great companies stand out.

• How Big Red Jelly got started and evolved over time
• Why process and SOPs are critical for scaling a business
• How partnerships can become a major growth channel
• What founders should know before working with family
• Why branding is more than logos and colors
• How to build a strong company culture as your team grows
• The role AI is playing in branding and digital marketing
• Where AI helps businesses and where it hurts creativity
• Why human connection is becoming even more valuable
• The biggest lesson Ben wishes he knew earlier in business

In this episode of the Unsexy Businessmen podcast, Alex and Aaron take on one of the most hated companies in live entertainment: Ticketmaster. From absurd fees and impossible presale queues to scalpers, resale madness, and monopoly accusations, they break down why buying concert tickets has become such a miserable experience for everyday people.

They dig into Aaron’s failed attempt to get Metallica tickets at the Sphere, why even major artists seem powerless against the system, and how companies like Ticketmaster and Live Nation keep making money at every step of the process. They also get into the bigger business lesson underneath all of it: when a company controls too much of the market, the customer usually loses.

On top of the Ticketmaster rant, they answer two listener questions: one about an employee using company relationships to build a side business, and another about a cleaning client constantly expanding the scope of work without increasing pay.

• Why Ticketmaster creates so much frustration for consumers
• How scalpers and resale platforms make ticket prices explode
• Why Live Nation and Ticketmaster have so much market power
• Why artists often have less control than fans think
• How monopoly-like systems can trap both customers and creators
• What to do when an employee starts becoming your competition
• How to handle a client who keeps asking for more without paying more
• Why business owners need contracts, boundaries, and scope control

In this episode of the Unsexy Podcast, Alex and Aaron tackle something that seems to happen every time a major global event hits the news: suddenly everyone becomes an expert.

From social media outrage to political tribalism, the guys break down why so many people form strong opinions on issues they barely understand—and why algorithms make the problem worse.

They talk about the dangers of echo chambers, why people rarely question their own side, and how social media has amplified human nature’s worst tendencies. Along the way, they discuss examples ranging from foreign policy reactions to political double standards and why critical thinking seems to be disappearing online.

The core message? You don’t have to agree with everyone—but you should at least understand what you’re talking about.

Sometimes the most radical idea today is simply thinking for yourself.

Get The Course: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

In service businesses, “bad clients” usually aren’t the real problem—bad expectations and slow communication are. In this episode, Alex and Aaron break down what actually causes client blow-ups (hint: it’s rarely the work itself), why residential customers can be way more intense than commercial accounts, and how to respond when someone calls furious so you don’t make it worse.

They also get into the uncomfortable truth: avoiding conflict doesn’t prevent drama—it compounds it. Whether you’re dealing with resurfacing stains, “no one called me back” complaints, or clients who suddenly start interrogating every charge, the fix is the same: address it fast, set the frame, and lead the relationship.

• How to set expectations so clients don’t mentally write their own story (and hate you for it)
• The real difference between commercial vs residential clients (and how to manage each)
• A simple script for dealing with angry customers without escalating the situation
• How to recognize when a client is quiet-panicking (more questions = something’s wrong)
• The “address vs resolve” approach: how to buy back trust fast
• The top complaints clients make—and how your process can prevent most of them
• How to identify the 0.3% crazy client vs a normal client having a bad day
• Why “the customer is always right” is misunderstood—and how to handle it correctly

Get The Course: https://www.unsexybusinessmen.com/offers/4VxHyQbf/checkout

Alex and Aaron break down the books that genuinely shaped how they build businesses—plus a few that made them better humans, which turns out to be the same thing. From trust and communication (so clients stop hovering) to leadership, accountability, and the uncomfortable truth that “everything is your fault,” this episode is a rapid-fire, no-fluff book list with real-world takeaways you can apply immediately.

They also go off-script on why famous people get misquoted, why “diva” behavior in teams is optional (not inevitable), and they react to two listener scenarios: a landscaping partnership stuck in a growth vs. optimization standoff, and a roofing company debating whether to keep a top-producing salesperson who’s poisoning operations.

• Which books helped them most with trust, leadership, and communication
• How fast trust reduces friction, emails, and second-guessing from clients
• The “Radical Candor” framework: Care personally + challenge directly
• Why “Extreme Ownership” is a cheat code for leadership and team loyalty
• How to think about growth vs. efficiency when margins are tightening
• How to handle a top producer who breaks systems without nuking culture
• Why most “wealth” is quiet—and how to avoid the comparison trap

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Watch Next:
The Unsexy Businessmen Podcast ➡️ https://www.youtube.com/playlist?list=PLpkzRR2FIrzTteTigUZswaxeScm0QXMCv

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