Welcome to the Cosmetic Chronicles!

In this episode, we're talking L'Oréal — the company who originally started in 1909 as an innovative hair dye brand and became a global beauty leader. And don't worry, we'll also get into their iconic tagline, 'Because I'm Worth It,' and how it has empowered women for decades.

Connect with me:

My sources:

• https://www.loreal.com/en/group/culture-and-heritage/l-oreal-history/

• https://www.lorealparisusa.com/our-history

• https://www.businessofbusiness.com/articles/history-of-loreal-far-right-cosmetics/

• https://en.wikipedia.org/wiki/L%27Or%C3%A9al

• https://www.britannica.com/money/LOreal

• https://brandminds.com/the-story-behind-the-brand-loreal/

• https://wwd.com/beauty-industry-news/beauty-features/gallery/time-line-the-history-of-loreal/

• https://beautymatter.com/articles/loreal-and-the-louvre-museum

• https://www.harpersbazaar.com/beauty/makeup/a44928406/lancome-louvre-makeup-skincare-collaboration-2023/

• https://www.voguebusiness.com/story/beauty/why-loreal-wants-to-take-you-on-a-tour-of-the-louvre

• https://www.thebeautyinfluencers.com/2020/12/22/makeup-museum-and-loreal-usa-partner-to-launch-first-inclusive-beauty-history-book/

• https://www.loreal.com/en/videos/brands/manifesto-loreal-paris/#:~:text=The%20iconic%20L'Or%C3%A9al%20Paris,because%20they%20were%20worth%20it.

• https://www.harpersbazaar.com/beauty/makeup/a44928406/lancome-louvre-makeup-skincare-collaboration-2023/

• https://us.lisaeldridge.com/pages/my-world#:~:text=Lisa's%20expertise%20and%20vision%20have,resides%20as%20Global%20Creative%20Director.

• https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/7-local-country-folder/italy/press-release/finance/loreal-2024-annual-results/pr2024fullyearen0.pdf?

• https://www.youtube.com/watch?v=6_GvlikmZzc