Watch this episode on YouTube

In this episode of The Intangible Brand, Jerry and Carl sit down with Steven Gallo, Vice President, Client Services at Reputation Ink, a B2B marketing and PR agency for professional services firms.

Steve shares how PR can be more than an external visibility tool — it can also be a powerful driver of internal culture and employee engagement. Drawing on his work with architecture, engineering, and construction firms, Steve explains how to connect internal wins to external storytelling, choose the right communication channels, and align PR with HR and operations.

In this Episode

• Why PR is about more than coverage — it’s about culture, credibility, and reputation (00:03:15)
• How PR can become part of an employee recognition strategy (00:14:35)
• Turning project wins and innovation stories into morale-boosting recognition (00:31:35)
• Why authentic employee voices resonate more than leadership soundbites (00:34:30)
• Creating a feedback loop with HR and operations to ground stories in reality (00:34:55)

Guest
Steven Gallo is Vice President, Client Services at Reputation Ink, a B2B marketing and PR agency that works with professional services firms. He helps clients align media strategy with both external reputation and internal culture, ensuring communications strengthen the brand from the inside out.

Resources

• Spill The Ink Podcast
• Reputation Ink website

Connect With Us

Follow the Hosts: Jerry Gennaria & Carl Winstead

Learn More about TOKY & Cline

Get In Touch: [email protected]