In this episode I chatted with Alexey Bilichenko, who is the current CMO of Markpoint. We chatted about how they're using 'Problem/Solution' style content marketing to acquire new users. 
If you want to check out Markpoint, go here: <a href="https://markpoint.tech/?utm_medium=social_media&utm_source=linkedin&utm_campaign=custom_button">https://markpoint.tech</a>

In this episode I chatted with Alexey Bilichenko, who is the current CMO of Markpoint. We chatted about how they're using 'Problem/Solution' style content marketing to acquire new users. If you want to check out Markpoint, go here: https://markpoint.tech

In this episode I chatted with Alexey Bilichenko, who is the current CMO of Markpoint. We chatted about how they're using 'Problem/Solution' style content marketing to acquire new users.&nbsp;
If you want to check out Markpoint, go here: <a href="https://markpoint.tech/?utm_medium=social_media&amp;utm_source=linkedin&amp;utm_campaign=custom_button" rel="noopener noreferrer">https://markpoint.tech</a>

Ep #8 - SaaS CMO Show (Alexey Bilichenko/Markpoint)

There's a major shift happening right now in the B2B marketing space.

It's no longer about churning out quarterly "ebooks" or "case studies" that sit on your website just to collect dust...

No!

Now, it's about having the ability to drive REAL demand for your organisation through different brand building strategies/activities. 

The aim of this podcast is to bring together the best of the best in the demand generation space &amp; highlight exactly what they're doing to stand out &amp; innovate on from the "traditional model"

Business

Marketing

There's a major shift happening right now in the B2B marketing space. It's no longer about churning out quarterly "ebooks" or "case studies" that sit on your website just to collect dust... No! Now, it's about having the ability to drive REAL demand for your organisation through different brand building strategies/activities. The aim of this podcast is to bring together the best of the best in the demand generation space & highlight exactly what they're doing to stand out & innovate on from the "traditional model"

Share Ep #8 - SaaS CMO Show (Alexey Bilichenko/Markpoint)

Sign up to save your podcasts

Ep #8 - SaaS CMO Show (Alexey Bilichenko/Markpoint)

Ep #8 - SaaS CMO Show (Alexey Bilichenko/Markpoint)