Leadership, kindness, and journey from individual agent to building a team to building a dominating Brokerage; a company with over 1100 agents in 2 states, with 175 employees - George Morris has lead them to become a top producing Broker in the Nation. George is Founder and CEO of Century 21 Everest in Utah and Century 21 Troop in California. 

In this episode, Justin Udy and George Morris discuss:  

• How balance is unattainable until you create high level of efficiencies.
• Treat everyone you meet as if they are going through the most difficult time in their life. Be Kind. 
• Who you are vs who you become. Ask yourself, "Who do you have to become to ________?"
• "I wish I would have learned more, I wish I would have loved more."
• Mission to learn and love and use leadership to accomplish it. 
• Attracting individuals to culture, a predictable environment, and reshapes what people believe and how we think. 
• Work from inside out to become more and have high expectations.
• Low Expectation > Low effort, Expect much > Must become more.
• If become there person we want to be on mindset, skills, and personal disciplines then business is the easy part. 

All of us have a hierarchy of how we live our lives. Organization built on:

a. Organizations built on, "Do the right thing in a place of integrity"

b. Focus on the people. 

c. Make sure the profitability is last point if we do a and b right.  

"We are a Personal development company that happens to sell real estate."

More advice on: 

• Only way to coast is going down hill
• True happiness is in progression and growth, that is where happiness resides. 
• Advice to Brokers: Lead by example
• Every master begins everyday as a beginner
• 4 most dangerous words: "I already know that" - You stop learning. 
• Clients expect someone that communicate and leads people.
• Lead people and be an extraordinary sales person.

What should people be doing different in changing times:

• Higher level of Efficiency
• How do herd the cats and keep 1100+ agents running: 
• Army of support
• Maximize success
• Lead by example, teaching, educating, leading, and mentoring and trickle down to everyone. 

Q: What would you tell yourself 10 years ago? 

A: Be More Patient and more kind to myself. 

Discussing Challenges: 

• Keep going
• You can do anything for 3 hours, for 90 days, but when times are bleak - do things for a morning, do them for an afternoon, do them for a few weeks, into a few months, into building a company.

What to look for in leaders to scale, grow, and keep people accountable:

• Be honest - integrity
• Kindness to others
• Do your job
• Surround yourself with highly skilled people
• Have 5-7 people maximum report to you

To continue to grow: 

• Your vision must be big enough to incorporate everyone
• Set the objective and stop worrying about the how. The path will clear and be revealed. 
• The law of action 
• Focus on something
• Make an extraordinary difference in people lives

John Huntsman, Billionaire, quote "Stop human suffering"

Do your actions align with your goals? 

Harness your energies toward a destination.

Building Wealth: 

• Create immense structure in your day.
• Do what made you successful - consistently. Follow the recipe.
• Focus on income producing activities.
• Create structure to elevate your skillsets. 
• Buy a piece of real estate every year. 
• Single greatest asset will be your sphere of influence.

Where to invest a million dollars: 

• Consolidate other firms - create environment for them to succeed.
• Buy older broker firms 
• Invest in people

Causes interested in: 

• Stabilize organization and give to charity

Best piece of advice ever received, Ellis Ivory, "The more successful you become the more kind you need to become"

The more money you earn, the more your flaws are accentuated.

Greatest measuring stick, who I am vs who can I be or what have I done vs what I could have done. 

Applaud greatness in others.