Episode 8 Show notes

One of the best ways to promote and grow your business is to build connections with ‘small business cheerleaders’.

These are everyday people who use your product, service etc and will promote it and share it endlessly to their friends and followers.

Having a big influencer mention your brand once is good. Having a cheerleader repeatedly tell their friends and family about you is even better because it can ensure a greater chance of conversion.

Sarah and Brian start the episode by be sharing

-      The benefits Sarah has seen her business gain from engaging with small business cheerleaders.

-      How Sarah also participates as a small business Cheerleader and how you can as well.

-      How Sarah has gained the services of a small business cheerleader.

-      How Sarah’s own business cheerleaders resulted in her being promoted by Mia Freedman

Afterwards Sarah is joined by Elle Fordyce, her cousin and supporter of Sarah’s business, to understand what motivates a cheerleader and how we can get them to help our businesses.

Elle shares:

-      What makes her likely to promote a small business

-       Just how she personally promotes and supports small businesses

-      Which big group of people are very likely to utilise small businesses the most and support them.

Elle is always on the look out for other small businesses and you can find her online at @ellefordyce__

Also if you are interested in any of the businesses Elle mentioned you can find them here:

Spinifex and co:

@spinifexandco.thelabel

https://www.facebook.com/spinifexandco/

Outback Belle:

www.Outbackbelle.com 

https://www.facebook.com/outbackbelle/

@outbackbelle

Fe’s Fashion & Décor

https://www.facebook.com/fesfashionanddecor/

For all the latest on All Things Small Biz you can follow us at @coax_australia or head to our website for tips and check out our business coaching page https://www.westofthewaves.com/pages/coax-australia-podcast

If you’re interested in some jewellery or clothing why not follow Sarah’s business @west_of_the_waves