When growth picks up, marketing mistakes get louder.

Christian Radley, Co-Founder of Ziggy, joins Samantha Riel for a real conversation about what most founders, even seasoned ones, misunderstand about scaling marketing efforts. From chasing tactics without strategy to underestimating the long-term value of brand, this episode breaks down the patterns that quietly stall growth and how to fix them.

Expect smart, practical insights on:

• Why marketing activity is not the same as marketing momentum

• How to identify your best-fit customers (hint: it is not who closes fastest)

• Why brand is more than a logo and essential in the era of LLMs

• How to avoid the "MQL trap" and measure what actually drives revenue

• What the smartest go-to-market teams are doing differently

If you have ever launched a campaign and wondered, "Will this even work in three weeks?" this one is for you.