We dive into the enchanting collaboration between the University of Greenwich and the hit musical Wicked. Discover how this creative partnership transformed the university into the "University of GreenWitch" for a spellbinding campaign that captured imaginations and drove engagement. 

From marketing magic to community connections, we’ll explore the behind-the-scenes strategy that brought this wickedly clever idea to life. Whether you're a fan of the arts or seeking inspiration for your next big event campaign, this episode is packed with actionable insights on turning a bold concept into a memorable experience.