The Eventacle Podcast

In this episode, we sit down with Zach Duket, one of the newest members of the Eventacle community. Zach shares his journey from his early days in the box office at the University of Minnesota to his current role at AudienceView, where he’s helping live event organizations grow through technology and strategy. We dive into the moments that shaped his career, what keeps him inspired in the industry, and why he chose to join the Eventacle community. Whether you’re just starting out or you’re a seasoned event pro, Zach’s story will resonate.

AI sales agents are revolutionizing outbound sales in live events—automating lead gen, outreach, follow-ups, and even cold calls. But is AI replacing human teams, or making them stronger? In this episode, we explore how AI can become your ultimate salesforce, helping event marketers sell more tickets, secure sponsorships, and boost revenue—all while freeing up teams to focus on high-value relationships. 

Your event may be over, but your audience’s journey is just beginning! In this episode of the Eventacle Podcast, we dive into five powerful post-event strategies that will keep your attendees engaged long after the curtains close. From personalized follow-ups to leveraging user-generated content, we’ll show you how to maintain momentum, strengthen connections, and turn one-time attendees into lifelong fans.

Plus, we’ll break down how to measure success, ensuring that your post-event efforts drive real results. Whether you’re looking to boost retention, increase brand loyalty, or simply keep the conversation going, this episode has you covered.

Listen now and start transforming your post-event engagement strategy!

Consumer behaviors are shifting, and the live events industry is feeling the impact. In this episode, we break down key trends shaping audience engagement, ticket sales, and event marketing. From the rise of hybrid experiences to changing spending habits and evolving attention spans, we explore what event marketers need to know to stay ahead. Tune in for data-driven insights and strategies to adapt in this new era of live events.

Are your events creating short-term excitement or long-term engagement?

Too many events are like fireworks—big, exciting, and attention-grabbing, but they fade fast. The energy is high on event day, but within a week, attendees have moved on, and the momentum disappears.

In this episode, we explore a better approach: campfire events—experiences designed to keep the conversation going before, during, and long after the event ends. You’ll learn:

✅ The key differences between firework and campfire events

✅ How to create pre-event buzz and keep attendees engaged after event day

✅ Real-world examples of brands and events that get it right

✅ Simple strategies to turn your event into a year-round engagement engine

If you want to build stronger audience connections, increase retention, and maximize event impact, this episode is for you.‍

Join the conversation inside the Eventacle community! Sign up for free at eventacle.com/community.

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Traditional marketing tools weren’t built for live events—but why do they fall short? In this episode, we break down the five biggest challenges event marketers face when using standard platforms and explore the event-specific tech solutions that actually work. From real-time engagement tracking to seamless CRM integrations, we’ll help you ditch the frustration and optimize your event marketing stack for better results.

🔹 Why traditional tools struggle with real-time event needs

🔹 How to fix registration & CRM data silos

🔹 The right way to track event ROI and engagement

🔹 Best event tech platforms for seamless execution

If you’ve ever dealt with messy integrations, slow lead follow-ups, or a lack of event analytics, this episode is for you! Tune in now. 🎧

Social media is a powerful marketing tool – but what happens when platforms change their algorithms, limit organic reach, or even shut down entirely (looking at you, TikTok 👀)? If your entire event marketing strategy relies on platforms you don’t control, you’re putting your audience – and your revenue – at risk.

In this episode of Eventacle, we break down five proven strategies to convert your social media followers into an audience you own via email, SMS, and private communities. We also dig into a critical but often overlooked question: Do you really own your attendee data, or is your ticketing platform keeping it locked away?

You’ll learn how to:
✅ Build an opt-in strategy that protects your access to your audience
✅ Leverage exclusive access, referral contests, and gated content to grow your email/SMS lists
✅ Migrate discussions into a community you control (so you’re not at the mercy of social media shifts)
✅ Capture attendee data before ticketing platforms take over

The TikTok debate is just the latest reminder – if you don’t own your audience, you don’t control your future.

In this episode of The Eventacle Podcast, we’re tackling a challenge every event marketer faces at some point: reengaging lapsed customers. Whether it’s an email list filled with unresponsive subscribers or social media followers who’ve gone silent, we’ll show you how to reignite their interest and bring them back to your events.

Join us as we break down:

✅ The top reasons customers disengage—and how to win them back

✅ The importance of personalization and timing in your outreach

✅ Proven strategies to craft irresistible reengagement campaigns

With the ever-changing landscape of event marketing, staying connected to your audience is more important than ever. If you’re ready to boost your ticket sales and rekindle relationships with your audience, this episode is packed with actionable insights you can use right away.

Don’t miss it—and if you love this episode, subscribe and share it with your fellow marketers!

🚀 Looking to connect with other event marketers? Join the free Eventacle Community for exclusive insights, tools, and conversations. Sign up now at Eventacle.com/Community.

This episode explores the concept of EventTech and why it’s critical for modern event organizations. While MarTech has become a cornerstone of digital marketing, its tools often fall short when applied to the dynamic and high-stakes world of live events. EventTech fills these gaps by offering tailored solutions for real-time engagement, seamless operations, and post-event ROI tracking.

Discover how EventTech stacks are designed to address every phase of the event lifecycle—pre-event planning, live engagement, and post-event analytics—and why building the right stack depends on the unique needs of your organization. Whether you’re managing concerts, conferences, or sports events, this episode provides a roadmap for aligning technology with your goals.

You’ve found the perfect industry conference that could skyrocket your skills, expand your network, and give you the cutting-edge insights you need to take your marketing game to the next level. There’s just one problem—getting your boss to say yes.

In this episode of The Eventacle Podcast, we’re breaking down exactly how to build your case and convince your boss to invest in your professional growth. From showing the ROI of attending to crafting a persuasive pitch, we’ll arm you with actionable strategies, insider tips, and even a few bonus resources to make your ask impossible to ignore.

Whether you’re a seasoned pro or a first-timer trying to attend a game-changing conference, this episode has everything you need to get that green light.