In this episode, we dive into the viral #GRWM (Get Ready With Me) trend and explore how event marketers can use it to drive engagement, inspire user-generated content, and build buzz for live events.

Learn how to:
✅ Showcase behind-the-scenes prep to excite fans.
✅ Encourage attendees to share their own #GRWM moments.
✅ Partner with influencers to amplify your reach.

From creating branded hashtags to running contests, we share actionable strategies to make #GRWM a marketing powerhouse for your next event. Tune in and get ready to engage your audience like never before!

Great campaigns start with understanding your audience. But how do you uncover what potential attendees are searching for? In this episode, we dive into AnswerThePublic, a game-changing tool for event marketers.

Learn how to transform real-world search queries into actionable insights that fuel your content, drive engagement, and boost ticket sales. From uncovering high-value keywords to crafting data-driven campaigns, we break down practical strategies you can use to meet your audience's needs and elevate your event marketing game.

🔑 Key Takeaways:

• How to use AnswerThePublic to discover what your audience really wants.
• Tips for turning search data into blogs, social posts, and targeted ads.
• Real-world examples of campaigns inspired by search insights.
• Advanced tactics for trend monitoring, competitive research, and personalization.

In this episode, we break down the top 25 trends that will redefine how we connect with audiences, create memorable experiences and drive revenue in the year ahead.

From AI-driven personalization to immersive AR/VR campaigns, we explore cutting-edge tools and strategies for growth, inclusivity, and innovation. Whether it’s building vibrant micro-communities, optimizing ticket sales with dynamic pricing, or crafting compelling short-form video content, there’s something for every marketer looking to stay ahead.

 Discover how these trends can help you exceed audience expectations, streamline operations and maximize ROI in 2025. 

Demographics tell us who our attendees are, but they rarely reveal why they show up. In this episode, we explore the shift from demographic-based customer profiling to an experience-based approach in event marketing. Discover how focusing on attendee motivations — whether it's a family outing, a romantic date night, or a solo adventure — can transform your marketing strategy.

We'll dive into the power of behavioral data, tailored messaging, and personalized offerings to create unforgettable experiences. Plus, learn how strategic pre- and post-event communication can build lasting relationships and drive engagement.

In this episode, we explore the bold marketing moves that turned Smackin' Sunflower Seeds into a standout brand. From their clever grassroots campaigns to their knack for connecting with baseball fans and beyond, Smackin' proves that authenticity and creativity are a winning combination.

Discover the strategies behind their rise, the lessons every marketer can take away, and why sometimes the smallest seeds plant the biggest ideas.

What makes the Ritz-Carlton a benchmark for unforgettable experiences? It all starts with their Credo, a guiding document that empowers every employee to deliver extraordinary moments for guests. In this episode, we unpack the Ritz-Carlton Credo and explore how its principles can inspire event marketers to craft exceptional experiences, foster loyalty, and leave a lasting impression. 

We dive into the enchanting collaboration between the University of Greenwich and the hit musical Wicked. Discover how this creative partnership transformed the university into the "University of GreenWitch" for a spellbinding campaign that captured imaginations and drove engagement. 

From marketing magic to community connections, we’ll explore the behind-the-scenes strategy that brought this wickedly clever idea to life. Whether you're a fan of the arts or seeking inspiration for your next big event campaign, this episode is packed with actionable insights on turning a bold concept into a memorable experience. 

Discover why real-time feedback is critical for improving attendee satisfaction and ensuring events like theater performances, museum exhibitions, college athletics, and experiential activations run smoothly. We’ll dive into how these tools work, from instant polls and live sentiment analysis to geolocation insights and interactive Q&A platforms. 

We explore how the Phoenix Suns’ bold concession pricing boosts fan loyalty, attendance, and long-term revenue – challenging the live events industry to rethink tradition. This is more than a story about a professional basketball team; it’s a blueprint for organizations looking to grow their audiences, deepen connections, and innovate for the future.

Do you ever feel like you're not good enough, even when your results say otherwise? You're not alone. In this episode, we explore the insidious challenge of imposter syndrome, particularly in the fast-paced, high-stakes world of event marketing.