Button Downs And Basketball Shorts

Ep 80: Authentic Marketing with Walter Henry

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Walter P. Henry started his digital marketing agency in 2010 through a chance encounter at a job interview for an accounting position. Since then, he has also pursued his passions for content creation as a Youtuber and educating others on AI. He has a deep curiosity in areas where technology and humans meet and dedicates his life to sharing this knowledge with others. In his free time, he enjoys playing golf and spending time with loved ones. In this episode, Walter shares various perspectives, strategies, and tips on digital marketing in today’s climate.


  • Unexpected journey into digital marketing
  • Student of the game
  • Fascination with A.I.
  • The necessity of authenticity in marketing
  • Knowing your audience and sharing content appropriately
  • Bringing your audience along when changing your business
  • Personal brand is very valuable
  • How does a business know its audience?
  • Strategies for collecting data
  • “Must haves” for marketing in current times






    • Links mentioned:

    Arrow Marketing website: https://arrowcanhelp.com/

    Personal website (AI & ChatGPT tutorials): https://walterphenry.com/

    Youtube: https://www.youtube.com/@WalterPHenry

    Instagram: https://www.instagram.com/walterphenry/

    LinkedIn: https://www.linkedin.com/in/walter-p-henry/





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    CONNECT WITH JEFF:

    Website: https://jeffmillercoaching.com/

    LinkedIn: https://www.linkedin.com/in/jeffmillercoaching/

    IG: @jeffmillercoaching

    FB: https://www.facebook.com/jeff.miller.7965

    Books: https://www.amazon.com/author/jeffmillercoaching


    CONNECT WITH TATSU:

    Website: https://tatsuyafushimi.com

    LinkedIn: https://www.linkedin.com/in/tatsuyafushimi/

    IG: @tatsuyafushimi

    FB: https://www.facebook.com/tatsuya.fushimi.9/

    Books: https://www.amazon.com/author/tatsuyafushimi

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    Button Downs And Basketball ShortsBy Jeff Miller & Tatsu Fushimi