Welcome back to the Tash Talks podcast! This week, we’re talking all things messaging and storytelling with the incredible Colette McBeth.

Colette’s career journey is nothing short of inspiring. She spent a decade as a BBC TV and political correspondent before pivoting to her passion for writing. As a successful novelist, she’s written four thrillers that have been translated into multiple languages.

In the online world, Colette has become a powerhouse, helping nearly 1,000 women craft messaging that instantly connects, attracts effortlessly (without any hard sell), and design offers their audiences can’t resist.

In this episode, we chat about:

✨ Why storytelling is the key to standout messaging.

✨How to create messaging that sells your intangible results (ie mindset coaching)

✨Why your ideal clients are not who you should be creating messaging for

✨Why she doesn’t think you need to be vulnerable in your storytelling and what to do instead

✨Her opinion on pain point marketing (we’re sooo aligned on this one 🌶)

This is an ep you are going to want to relisten over and over again.

Connect with Collette here:

https://www.instagram.com/thecolettemcbeth

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