A bestie. A business powerhouse. And one of the most honest conversations we’ve had on the podcast.

Samantha Hearne joins me to talk about building a wildly successful businesses around motherhood — without burnout, without compromise.

She really does share all on exactly how she manages it all (YUP! Organisation hacks included). 

We get into her 3-day work week, taking a full week off every month, her biggest pivot after 10 years in business… and the reality behind it all.

It’s vulnerable. It’s real. And it will shift how you see success.

Binge Sam's incredible work here 👉🏻 https://www.instagram.com/_samanthahearne_/

Anyone can build a business - I disagree

Keeping it real. If your mindset isn’t strong… business will humble you. Fast.

In this episode, I break down the 2 things that actually decide if you scale… or stay stuck:

– The “No matter what” mindset

– And being willing to mess it up… and keep going anyway

Because truthfully?

It’s not strategy holding you back.

It’s your mind… and the fear of getting it wrong.

This is the tough love episode you didn’t know you needed… press play.

And if you’re ready to build a mindset that actually backs you?

Your Income Ceiling Isn't a Strategy Problem. It's a Subconscious One.

Ready to make 10k months your new norm than listen to this 5 min EFT exercise every day for 21 days to rewire your mind for 10k months

This one's for you if...

You've been hovering below 10K months longer than you want to admit, you know it's not a strategy problem, and you're done fighting yourself every time you get close.

👉🏻 Want the full toolkit? Click here to unlock your Subconscious Rewire Toolbox

👉🏻 Ready to go deeper? Click here to apply to work with me 1:1

Trying to scale your business but feeling burnt out, inconsistent or “off”?

This is why.

In this episode, we break down the truth most people miss:

Your energy isn’t separate from your strategy — it is your strategy.

I’m joined by energetics business coach Danielle Hobson, and we’re diving into how Energy is directly impacting your income, clients and growth.

Because no matter how good your strategy is…

If your energy isn’t aligned, it won’t land.

In this episode:

• Why burnout isn’t caused by doing too much (and what actually is)
• How to shift your energy fast when you feel off or unmotivated
• Feminine vs masculine energy in business (and how to use both effectively)
• The truth about “only working when it feels good”
• Intentional networking strategies that actually create opportunities
• Identity shifts that move you from chasing success → attracting it 



Connect with Danielle here https://www.instagram.com/thedaniellehobson/

You’re not inconsistent… you’re just operating from an identity that no longer matches where you want to go.

In this episode, I’m breaking down why changing your behaviour isn’t working—and the real reason you keep snapping back into old patterns (even when you know what to do).

We’re diving into the neuroscience behind identity, how your brain is wired for familiarity over success, and why you can’t become the “crystal” while still seeing yourself as the “pen.”

If you’ve ever:

• Written the post then watered it down before hitting publish
• Avoided selling even when you know you should
• Felt like you’re constantly starting over with consistency

This episode will hit.

Because the shift you need isn’t another strategy…

It’s who you believe you are.

✨ Inside this episode:

• Why behaviour change alone doesn’t stick
• The subconscious patterns keeping you playing small
• The neuroscience of identity (and why your brain resists change)
• How to start shifting into the version of you who already has what you want

This is your reminder:

You don’t become her by trying harder…

You become her by deciding you already are.

Click here for deets on REWIRE

Send me a DM here to chat about working together 1:1

Learn how to create messaging that converts followers into buyers daily in the Subconscious Scripting Workshop 

If you’ve been procrastinating, overthinking, or holding back in your business…this isn’t a strategy problem.

In this episode, I break down a real client story to show you why changing your behaviour won’t create lasting results — and what actually needs to shift instead.

We dive into subconscious beliefs, identity, and how your brain is wired to keep you “safe”…even when it’s holding you back from the success you want.

This is the work that changes everything.

Rewire deets here

Book your subconscious shifting call here

This episode was recorded after one of those weeks.

Sick baby.

Barely any sleep.

Solo parenting.

Two businesses demanding my attention.

Deadlines that weren’t moving.

And the weight of everything happening in the world right now.

So no… I didn’t wake up at 5am glowing and productive. 😂

But here’s what I did have:

A subconscious toolbox that stops my day spiralling when life gets chaotic.

In this episode, I’m sharing the exact 20-minute reset I used to shift myself out of overwhelm and into calm — even though nothing externally changed.

Because the truth is:

You’re not waiting for life to calm down before you feel calm.

You learn how to create the state first.

Inside this episode you’ll hear:

🔥 The quick brain-dump exercise that clears mental overload

🔥 How I neutralise overwhelm in minutes

🔥 Why your internal state determines the trajectory of your day

This is the kind of subconscious work that doesn’t just support your business and sales…

It supports you — the human running it all.

Because imagine being able to consciously access:

• Confidence before you speak or sell

• Calm during stressful moments

• Focus when your to-do list feels impossible

This episode shows you exactly how.

🎧 Press play, Baddass.

Click here to access your own subconscious toolbox

Identity Shifting Hack

Heath Ledger didn't play the Joker. He became him. Six weeks alone in a hotel room, no phone, no world — just complete psychological immersion in a character. And it produced one of the greatest performances ever captured on film.

This episode is about using that exact same mechanism to become who your goals require.

Because here's the truth most people won't tell you: you don't have a strategy problem. You have an identity problem. You keep trying to stack new behaviours on top of an old self — and the old self keeps winning.

We fix that today.

In this episode: why identity always beats strategy, what method actors understand about becoming that you can apply right now, how to define the exact character your goal needs you to be, why the real work happens when no one's watching, and a 3-step technique — Neutralise, Install, Anchor — that lets you fire your best state on command, any time, anywhere.

Your anchor. Your character. Your shift. Let's go.

DM me here to have a chat about doing this deeper work together 

Grab your own mindset tool box here

You say you want more money.

So why does your behaviour keep capping you?

In this episode, I break down the subconscious fear of success that ambitious women don’t even realise is running the show.

Because this isn’t about discipline.

It’s about safety.

If your nervous system has coded success as:

• More pressure
• More visibility
• More responsibility
• More to lose

Then no strategy or willpower will override that.

Inside this episode, I share:

• Why your brain resists expansion
• The 4 hidden fears of success
• The change sequence - Why behaviour is the last thing to change
• A powerful exercise to uncover how success is wired in your system

You don’t sabotage what feels safe.

And this isn’t something you logic your way through — it’s something you rewire.

If you’re ready to shift this at identity level, my private 1:1 coaching is where we do that work.

Message me here  to explore if it’s aligned.

You’re not hitting high cash monthly consistently because you need more strategy.

You’re stuck because you’ve outgrown strategy alone.

In this conversation, I’m pulling back the curtain on the moment most high-achieving women hit — when funnels, messaging tweaks, and “one more strategy” stop moving the needle… and the real work begins.

Inside this episode, we dive into:

✨ Why your nervous system — not your strategy — sets your income ceiling

✨ The micro behaviours that signal subconscious self-protection (overdelivering, price wobbling, constant tweaking)

✨ What it actually feels like in the body when success doesn’t feel safe yet

✨ My own story of investing £30K in strategy… and why it didn’t shift my income

✨ The belief that was quietly capping my growth — and how rewiring it changed everything

This isn’t about doing more.

It’s about becoming the woman who can hold more — even when life isn’t perfect.

And if you’re at the point where you know:

“I don’t need another strategy… I need to expand my capacity,”

You’ll hear exactly why identity and nervous system work is the missing layer — and how this is the core work I’m doing inside BADDASS.

🎧 Press play if you’re ready to stop tweaking and start rewiring.

💬 Want to go deeper?

DM me NEXT STEPS  on Instagram — this is the work that turns income into something you can actually sustain.