In this podcast episode, Harrison Fox, Head of Strategic Partnerships at Ohlogy in Amsterdam, shares insights into the world of brand and artist partnerships in the music industry. He emphasizes the importance of authenticity and the need for collaborations to make sense for both parties.

Harrison discusses the complexities of negotiating partnerships, the role of music in brand strategy, and the nuanced nature of measuring return on investment. The conversation explores how emerging and underground talent can benefit from brand collaborations and highlights a real-life example showcasing Ohlogy's strength in identifying talent early in their careers. Overall, the episode provides valuable perspectives on navigating the dynamic landscape of music, branding, and partnerships.

Timestamps

(00:00) Harrison Fox

(02:00) Inspiration for Choosing Music Partnerships

(04:00) Journey from Music Enthusiast to Commercial Music

(06:00) Navigating the Intersection of Music, Art, and Commerce

(09:00) Benefits of Brand-Artist Collaborations

(14:00) Navigating Brand-Artist Collaborations

(25:00) Long-Term Strategic Investment

(28:00) Criteria for Brand-Artist Partnerships

(29:00) Importance of Authenticity and Overlap