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Ep. 80 One Brand, Every Touchpoint: Fixing the Gaps That Stall Growth
What if your biggest growth bottleneck isn't your ads, your listings, or your products, but your brand?
In this episode of The eCom Growth Show, Danan Coleman sits down with Kitty Lai, Founder & Creative Director of ME BRAND, to discuss why so many eCommerce brands plateau despite strong sales. With more than 20 years of experience leading creative teams for brands like Ted Baker and Cath Kidston, Kitty shares the branding principles that separate businesses that simply look good from those that scale successfully.
From brand guidelines and packaging design to customer perception and team alignment, this conversation is packed with practical advice for Amazon sellers and eCommerce founders who want to build brands that customers remember and trust.
Whether you're launching your first product or growing an established business, this episode will change the way you think about branding.
🔗 Connect with Kitty Lai
🌐 https://mebranddesign.com
💼 https://www.linkedin.com/in/kittylaibranddesign
📸 https://www.instagram.com/mebranddesign
📘 https://www.facebook.com/mebranddesigns
⏱️ Timestamps
00:00 Introduction
00:52 Meet Kitty Lai & ME BRAND
01:37 Why every brand needs brand guidelines
03:56 Pantone, RGB & CMYK explained
06:45 Why branding matters as you grow
07:09 Why successful brands plateau
09:58 Looking good vs. performing commercially
12:31 Common branding mistakes
15:51 Building without a cohesive plan
18:58 Why every brand needs a creative lead
23:47 Evolving your brand successfully
26:43 Where to connect with Kitty
#TheeComGrowthShow #BrandStrategy #PackagingDesign
🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW
🌐 https://ecomgrowth.show
🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow
👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.
#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews
View all episodes
By The eCom Growth ShowWhat if your biggest growth bottleneck isn't your ads, your listings, or your products, but your brand?
In this episode of The eCom Growth Show, Danan Coleman sits down with Kitty Lai, Founder & Creative Director of ME BRAND, to discuss why so many eCommerce brands plateau despite strong sales. With more than 20 years of experience leading creative teams for brands like Ted Baker and Cath Kidston, Kitty shares the branding principles that separate businesses that simply look good from those that scale successfully.
From brand guidelines and packaging design to customer perception and team alignment, this conversation is packed with practical advice for Amazon sellers and eCommerce founders who want to build brands that customers remember and trust.
Whether you're launching your first product or growing an established business, this episode will change the way you think about branding.
🔗 Connect with Kitty Lai
🌐 https://mebranddesign.com
💼 https://www.linkedin.com/in/kittylaibranddesign
📸 https://www.instagram.com/mebranddesign
📘 https://www.facebook.com/mebranddesigns
⏱️ Timestamps
00:00 Introduction
00:52 Meet Kitty Lai & ME BRAND
01:37 Why every brand needs brand guidelines
03:56 Pantone, RGB & CMYK explained
06:45 Why branding matters as you grow
07:09 Why successful brands plateau
09:58 Looking good vs. performing commercially
12:31 Common branding mistakes
15:51 Building without a cohesive plan
18:58 Why every brand needs a creative lead
23:47 Evolving your brand successfully
26:43 Where to connect with Kitty
#TheeComGrowthShow #BrandStrategy #PackagingDesign
🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW
🌐 https://ecomgrowth.show
🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn
💼 https://www.linkedin.com/in/danancoleman
📸 https://www.instagram.com/ecomgrowthshow
👥 https://www.facebook.com/TheeComGrowthShow
🐦 https://x.com/eComGrowthShow
🎵 https://www.tiktok.com/@ecomgrowthshow
👋 ABOUT DANAN
Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space.
#AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews