AI didn't fail you... your prompt did.

In this episode of Send It, Jimmy Kim and Chase Dimond unpack why so many marketers are getting generic, unusable output from AI and walk through the prompt structure that fixes it. The problem isn't the tool, it's that nobody taught marketers how to talk to it. Most prompts are missing context, lack constraints, and leave AI guessing at the goal. They break down the four layer structure that turns vague requests into usable copy, then share the exact templates they use every day for subject lines, campaign ideation, body copy, brand voice training, SMS messages, and preview text.

EP 81: The 4 layer prompt structure that fixes bad AI output

Here's what they cover:

- The four layer prompt structure that turns lazy prompts into usable copy

- The subject line and campaign ideation prompts that produce real variety, not filler

- How to train AI on your brand voice using past winners and proven examples

- The body copy, SMS, and preview text prompts they use every single day

- The common prompt mistakes that produce bad AI output and how to fix them

Thank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=Sendit

We're hitting the road! Join us for a private, half-day retention workshop coming to a city near you! Get tickets 20% off with ROADSHOW20:

https://commerceroundtable.com/roadshoweCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/

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00:55 Welcome To Send It

01:38 Prompts Matter Most

03:02 Four Prompt Layers

03:40 Layer One Context

04:57 Layer Two Task

05:37 Layer Three Constraints

08:21 Layer Four Format

09:29 Subject Line Prompts

11:36 Train With Past Wins

13:35 Curiosity Gap Testing

14:48 Campaign Idea Prompts

17:07 Pain Point Angles

18:51 Pain Point Prioritization

19:22 Seasonal Campaign Planner

20:16 Remix Past Winners

20:51 Email Body Copy Framework

23:01 AI As Copy Editor

24:28 Teach Brand Voice

25:43 SMS And Preview Text

28:26 Advanced Tips And Mistakes

30:31 Edit And Test Outputs

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at [email protected] for sponsorships, appearance requests, interviews, or general information!