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This is the 5th of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with César Magaña, the Director of Cacao at Belco. In this series, César and host, Lee Safar discuss the cacao industry in 2025.

The 5 episodes in this series are:

1. The Volatility In The Cacao Market - https://youtu.be/EsfyqLmNFIU

2. Who Are The Humans In Cacao? - https://youtu.be/XgUTHax7Mns

3. What Is Specialty Cacao? - https://youtu.be/oEo734PXZY4

4. The Impact Of Specialty Cacao - https://youtu.be/G6q_loujztI

5. Who Is The Future Consumer of Cacao - https://youtu.be/5QWY_2uuft0

In this final episode of the series, Lee and Cesar dive into the nuanced differences between cacao and chocolate, the impact of consumer behavior on the cacao industry, and the market forces at play.

They discuss how traditional consumption patterns intersect with modern trends, like the rise of protein-rich diets influenced by health initiatives and celebrity endorsements.

Cesar also shares insights on the historical and cultural significance of cacao, while highlighting the role of high-quality, sustainable production in the future of the industry.

This enlightening conversation provides a comprehensive look at the past, present, and future of cacao and chocolate.

00:00 Introduction to Consumer Behavior in the Cacao Industry

00:40 Business Advisory Services for Coffee Entrepreneurs

01:15 Final Episode Introduction and Overview

01:50 Understanding the Difference Between Cacao and Chocolate

02:42 Historical Origins of Chocolate

05:17 Consumer Perception and Market Volatility

11:13 Impact of Health Trends on Chocolate Consumption

15:25 Future of High-Quality Cacao

17:41 Belco's Approach to Cacao and Coffee

20:58 Conclusion and Farewell"

Connect with César Magaña and Belco here:

• https://www.linkedin.com/in/césar-magaña-b1470b224/

• https://www.belco.fr/

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