In this episode, host Mason Cosby shares his expertise on building a personal brand on LinkedIn to drive revenue, not followers.

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Best Moments:

(01:06) Mason's background and how he used LinkedIn to source $2.2 million in revenue over 18 months

(04:02) Positioning yourself, engaging buyers, and engaging the community

(05:10) The "Condensed Connections, Comments, Content, Community" framework

(09:11) Defining your personal and professional identity for your personal brand

(10:23) Condensing your brand into consistent personality traits

(11:33) Mason's approach to personal branding: founder, family man, and supporting traits

(13:39) Questions to ask yourself when defining your professional identity

(18:55) Tactics for connecting with prospects, opportunities, customers, and team members on LinkedIn

(26:28) The importance of commenting on influencers' posts to engage their audiences

(29:09) Determining what to talk about on social media and the 3-1-1 content strategy

(35:55) The role of community in personal branding and finding interesting offline activities to share online