State Of Client Acquisition

Ep. 82 - The complete guide to B2B Warm Outreach (leverage your Network to get your first Clients)


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Do this BEFORE you flood the world with Content and Cold Emails:

👉 Systematically leverage your existing network to find clients. 👈


Introducing: The Comprehensive Network Sweep.

Alex Hormozi's $100m Leads book provides a great framework for warm outreach.

BUT: It assumes a more B2C oriented offer, e.g. weight loss.

And that's why it treats everyone in your network the same.


The big difference in B2B is:

There are VAST, predictable differences between people & their power of referral.

For example, if your offer is directed at startups

...a good friend in a VC firm will have 100x the impact than 1,000 acquaintances working in big corporate combined.


So we have to treat people differently

👉 Dedicate WAY more time to reach out to the high potentials

👉 Reach out to the low potentials at scale

👉 And ignore the unlikely ones.


In this video, I

✅ break down the whole B2B Warm Outreach process into 9 discrete steps

✅ outline the criteria for placing people into different buckets

✅ provide text and email templates to use for outreach


Following this process, you can systematically reach out to your existing network in 2-6 weeks.

And this is not only for beginners - even if you've been in business for a while, you can remind your network what you do & harvest new clients.

Oh, and in the episode I promised a link to a LinkedIn Profile Optimization video: Here it is: https://youtu.be/II-tYHKfQAU


This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.
Music: "Slide Tonight" by Gavin Knox-Grant: https://www.youtube.com/watch?v=ttNDD-SmFpA
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And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

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State Of Client AcquisitionBy Michal Bohanes

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