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This is the 2nd episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In this episode of the Map It Forward Middle East podcast, host Lee Safar talks with Shireen Muhaisen and James Lynes from Bunni Coffee about building a values-driven coffee business in the Middle East.

They discuss the importance of core values, understanding the market, balancing profitability with impact, and differentiating their brand from competitors.

They also explore how cultural heritage plays a role in their business model and the challenges of pioneering specialty coffee in Jordan. Join us for insightful conversations about navigating the coffee industry with a strong foundation of values.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

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