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This is the 4th episode in a 5-part series of the new direction of the Map It Forward Middle East podcast. Host Lee Safar is joined by co-founders of Bunni Coffee in Amman, Jordan, Shireen Muhaisen and James Lynes.

In this series, Lee, Shireen, and James discuss what it's like to do business in the Middle East, the birthplace of roasted and brewed coffee.

The 5 episodes in this series are:

1. The Middle East Coffee Landscape - https://youtu.be/b2flXeAC2jA

2. Building a Values Driven Business in Jordan - https://youtu.be/Dq2pc6bbmdY

3. Challenges of the Middle East Coffee Market - https://youtu.be/dJPFoL-8Ln4

4. The Coffee Crisis and the Middle East - https://youtu.be/Hmd4AoXNkgY

5. The Future of Coffee in the Middle East - https://youtu.be/Y8Lc_4b5dXw

In this episode of the Map It Forward Middle East Podcast, Lee Safar hosts Shireen Muhaisen and James Lynes to discuss the significant impact of the global coffee crisis on businesses and consumers in the Middle East.

The conversation delves into the rising coffee prices, the differences between specialty and commercial coffee markets, and how cultural sensitivities in regions like the Levant and GCC shape the consumer response to this crisis.

The episode also touches on logistical challenges, climate impact on coffee supply, and the role of business values and sustainability in navigating this crisis. Finally, they explore the unique challenges of operating a coffee business in a region where extreme summer heat leads to a seasonal exodus of consumers.

Connect with Shireen Muhaisen and James Lynes at Bunni Coffee here:

• https://bunni.coffee/

• https://www.instagram.com/bunni.coffee/

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