So This Is My Why

Ep 83: From Running an Arsenal Review blog with 500k views to Google & Podcasting | Bilal Zaidi (Entrepreneur & Podcaster at Creator Lab & Not Investment Advice)


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It’s always exciting for me to introduce another podcaster on STIMY, and today’s guest has not 1, but 2 highly successful podcasts:

  • Creator Lab: an entrepreneurship podcast & growth marketing consultancy
  • Not Investment Advice: a weekly business podcast covering the latest in business, tech & web 3


Bilal Zaidi has interviewed some of the world's best, including people like Jim Mckelvey, the billionaire co-founder of Square, Tim Urban from Wait But Why, Kat Cole, president of Athletic Greens, Daymond John from Shark Tank & Gary Vee.

Beyond entrepreneurship - he's interviewed a wide range of creators ranging from Hollywood actors, Emmy-winning performers, leading writers, billionaire investors & non-profit founders. 

He started his first company, an e-commence business, aged 16yrs old after selling sim cards, CDs & clothes at school & also an Arsenal Review blog that racked over 500,000 views.

He later spent 7.5yrs working at Google managing a $100mil+ business. After meeting the founder of leading social enterprise, charity: water, Bilal left his job to join their leadership team full time as their first ever Director of Brand Partnerships, partnering with brands like Saint Laurent, J Crew, Amazon & 100+ others to raise money & awareness for clean water. To date, charity: water has helped almost 15mil+ people get access to clean drinking water in 29 countries.

Bilal is now a full time entrepreneur & creator, working on several ventures as a podcaster, consultant & investor. 


Highlights:

  • 3:40 Growing up in East London as a Pakistani British
  • 6:52 Being a fan of Nars the rapper
  • 7:42 Taking money seriously
  • 9:47 Starting his first company, Street Vibes, as a student
  • 12:49 Learning the art of selling from the vendors at London street markets
  • 15:24 Running an Arsenal Review website with over 500,000 readers
  • 18:44 Being headhunted by Google on LinkedIn
  • 22:14 Almost turning down the opportunity to work at Google
  • 23:25 Being seen as a drug dealer?!
  • 25:37 Spending 7.5 years at Google
  • 27:19 Shutting down a $300M company within Google
  • 29:19 Getting out of his low period
  • 32:16 Starting the Creator Lab podcast
  • 36:43 How Bilal lands amazing guests 
  • 43:49 Focus on one platform
  • 48:26 Landing podcast sponsorship deals
  • 53:05 Milestones in Bilal’s podcasting journey
  • 55:30 Meeting the Winklevoss twins
  • 58:40 Interviewing Gary Vee
  • 1:05:39 Jack Butcher - going from cold DMs to close friends
  • 1:14:40 How much personality should you show?


📍Show notes: www.sothisismywhy.com/83


💌 Sign up for the weekly STIMY newsletter: https://sothisismywhy.ck.page/ebf231f605 


🪙 Patreon: https://www.patreon.com/sothisismywhy

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So This Is My WhyBy Ling Yah

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