In this episode, I talk with Ben Arthur, a journalist and podcaster. He discusses his career covering the NFL and his approach to storytelling. He shares his experience covering multiple teams and traveling for games. Ben emphasizes the importance of building relationships and trust with the people he interviews, as well as actively listening to their stories. He believes that understanding the culture and background of athletes helps to tell more meaningful stories. Ben also reflects on his early career in Laredo, Texas, where he covered a variety of sports and developed his reporting skills. Ben Arthur discusses the creation of Pinnacle Code, a platform that highlights high achievers in the black community outside of athletes and entertainers. He shares his personal experiences growing up and the lack of representation he saw in high achievers who looked like him. Ben emphasizes the importance of showcasing the brilliance and success of black individuals in various fields, such as STEM and entrepreneurship. He believes that media plays a powerful role in shaping how black people see themselves and aims to change the narrative through Pinnacle Code. Ben and Paul discuss the need to break free from societal expectations and define success on one's own terms.

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TAKEAWAYS

• Building relationships and trust is crucial in journalism, especially when telling the stories of athletes and sports teams.

• Active listening is an essential skill for journalists, allowing them to pick up on nuances and ask follow-up questions.

• Understanding the culture and background of athletes helps to tell more meaningful stories.

• Covering a variety of sports and being present in the community is important for journalists to connect with their audience and find the best story ideas. Pinnacle Code was created to highlight high achievers in the black community outside of athletes and entertainers.

• The lack of representation in high achievers who look like him motivated Ben to start Pinnacle Code and showcase the brilliance and success of black individuals in various fields.

• Media plays a powerful role in shaping how black people see themselves, and Pinnacle Code aims to change the narrative.

• It is important to break free from societal expectations and define success on one's own terms.

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