How can writers strike a balance between the human element and AI collaboration? In this engaging episode of #shifthappens, Nick Usborne, a pioneer in digital copywriting with over four decades of industry experience, delves into effectively leveraging generative AI with prompt engineering and creating powerful content with emotional storytelling. He also shares insightful perspectives on the industry transformation to a more data-driven approach and potential pitfalls of overreliance on AI making it harder to differentiate your content and to connect with audiences.