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This is the 3rd of a five-part series on the Map It Forward Middle East Podcast with Mohamad Merhi, founder of Cypher Urban Roasters, a company based in the UAE.

In this series, Mohamad and Lee discuss what it takes to grow a successful coffee brand in the Middle East.

The 5 episodes in this series are:

1. Middle East Coffee Brands Are Innovating - https://youtu.be/tCqW8OyNIdo

2. What We're Getting Wrong Building Coffee Brands - https://youtu.be/iWPiFRf7aUU

3. How to Build Your Coffee Business Right - https://youtu.be/U74SoHsTZ-o

4. Current Coffee Crisis In The Middle East - https://youtu.be/1MO9KsMuhKY

5. Growth In The Region During The Coffee Crisis - https://youtu.be/ThBm_wle0m8

In this episode, Lee and Mohamad dive into the key elements of building a successful coffee brand in the Middle East, with a focus on cultural fluency, consistency, and storytelling.

Discover the importance of maintaining brand values even during crises and how a values-driven approach can positively impact the entire value chain in the coffee industry.

Learn how Cypher Coffee Roasters exemplifies conscious capitalism and the significance of sticking to core principles for long-term success.

Don't miss out on practical insights and strategies to navigate the challenges in the coffee industry.

Connect with Mohamad Merhi and Cypher Urban Roasters at:

https://instagram.com/by_cypher

https://www.bycypher.com/

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